When I tell people that jiveSYSTEMS is a pioneer in the world of video email, they often ask, “just WTF is video email anyways?”
The phrase “video email” sounds deceptively simple (a video inside of an email, right?)
But in this post, I’m going to give this art form some much needed clarity.
Today’s sales professionals have more challenges than ever before.
Competition is fierce and customers are overwhelmed by a barrage of elaborate communication channels (email, phone, text, Facebook, GoToMeeting, Skype, Google Hangouts…etc.)
And with all these channels, traditional sales reps are being replaced with support staff: reducing costs for the customer, but not always improving the quality of the service (in some cases, to the determent of the customer).
But all this commotion is paving the way for video email—it’s a way for sales professionals to cut straight through the noise.
The “video” part of video email is made using a webcam that can be bought at all major retailers (we recommend Logitech webcams, as in our tests, they produce the best picture and sound quality).
The sender (you) sits in front of the camera (like an in-person meeting) and records a short video message.
These are edit-free videos and can be produced in a couple of minutes.
No proofreading. No grammar checks. Nothing.
And unlike regular emails where you don’t know who opened your email or not, video emails have analytics built in that show you precisely how each individual viewer is watching your video:
To get you extra excited, at jiveSYSTEMS, we even have Call To Action (CTA) links that display at the end of a video, to mimic an actual in-person sales presentation.
Here’s a screenshot of the CTA from one of our clients, Mark Imperial at Imperial Action:
Mark’s scheduling CTA could easily be replaced with “Thanks for watching the video: click this link to make purchase!” (With the embedded link taking them to an online order form.)
After helping sales pros use video email for 7 years, I still love receiving testimonials from our members and here’s the most common thing I hear:
When someone signs up for my system, they immediately hear the following feedback from their first recipient:
“This is so cool! No one has ever sent me a video like that! No one else in my life has ever sent me a video email before. I’m going to stop shopping around and I’m ready to do business with you!”
Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.
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