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WTF Is Video Email?

When I tell people that jiveSYSTEMS is a pioneer in the world of video email, they often ask, “just WTF is video email anyways?”

The phrase “video email” sounds deceptively simple (a video inside of an email, right?)

But in this post, I’m going to give this art form some much needed clarity.

The Tangled Communications Web

Handshake Video Marketing TutorialToday’s sales professionals have more challenges than ever before.

Competition is fierce and customers are overwhelmed by a barrage of elaborate communication channels (email, phone, text, Facebook, GoToMeeting, Skype, Google Hangouts…etc.)

And with all these channels, traditional sales reps are being replaced with support staff: reducing costs for the customer, but not always improving the quality of the service (in some cases, to the determent of the customer).

But all this commotion is paving the way for video email—it’s a way for sales professionals to cut straight through the noise.

What is Video Email?

“Video Email” is the ability to record, send via email, and track brief videos in one simple workflow. It is transforming the way sales professionals interact with their clients.

How Do You Send A Video Email?

The “video” part of video email is made using a webcam that can be bought at all major retailers (we recommend Logitech webcams, as in our tests, they produce the best picture and sound quality).

The sender (you) sits in front of the camera (like an in-person meeting) and records a short video message.

These are edit-free videos and can be produced in a couple of minutes.

No proofreading. No grammar checks. Nothing.

And unlike regular emails where you don’t know who opened your email or not, video emails have analytics built in that show you precisely how each individual viewer is watching your video:

  • Did they watch the whole video?
  • Did they leave after a particular part?
  • Did they skip back and watch a specific portion of the video multiple times?


To get you extra excited, at jiveSYSTEMS, we even have Call To Action (CTA) links that display at the end of a video, to mimic an actual in-person sales presentation.

Here’s a screenshot of the CTA from one of our clients, Mark Imperial at Imperial Action:

Video Email CTA

Mark’s scheduling CTA could easily be replaced with “Thanks for watching the video: click this link to make purchase!” (With the embedded link taking them to an online order form.)

Let Me Leave You With This One Last Thing

After helping sales pros use video email for 7 years, I still love receiving testimonials from our members and here’s the most common thing I hear:

When someone signs up for my system, they immediately hear the following feedback from their first recipient:

This is so cool! No one has ever sent me a video like that! No one else in my life has ever sent me a video email before. I’m going to stop shopping around and I’m ready to do business with you!

About the Author William Franco

Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.

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  • Wink Jones says:

    These darn emails are so good, they help even my competitors make sales!

    I screwed up. I got a diamond in, but temporarily lost the email address of the client I got it in for. In fact, being Thanksgiving week, I forgot that I lost the email for a few days over the long weekend.

    I did get a request from my diamond cutter though. He had a dealer in Belgium that had a client for this diamond if it was eye clean. Would I take a video for him and specifically highlight the inclusions in the video and talk about if they were eye clean or not.

    I did, sent him the video through Jive. Saw that it was watched multiple times, and highlighted in orange were the parts where I showed and talked about the inclusion in the diamonds. I left off the call to action since the video was not “for one of my clients”.

    On Monday, I found the email address of the client who had originally requested information and sent him an email with an apology for having taken so long to respond.

    He responded that he had, “Really enjoyed the video,” that I had made and thanked me for helping him to make his decision to buy this diamond from the vendor in Belgium. He added injury to injury when he said that without this video he never would have bought that diamond as the SI2 clarity grade scared him until he saw that the inclusions were transparent and not eye visible.

    The competing vendor, who is a friend as well, thanked me for the wonderful video. He may never actually know that we were both supposed to be working for the client who lived in Singapore. Since I screwed up, I am at least grateful that my goof was good for a friend rather than a stranger, but it does highlight the extreme power of these video emails.

    It also highlights the necessity of including a Call to Action if you are sending these to a client so that when they are shared, you do not get lost in the shuffle.

    Wink Jones

    P.S. Yes, I have made adjustments to my procedures, there is now better email tracking in place so this never happens again.

  • Will Franco aka Flywheel says:

    It’s always good to hear from you Wink.

    Thanks for sharing.

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