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There is little doubt that video is an effective way to engage people online. By using the somewhat impersonal medium of the internet as its vehicle, video brings you face to face with news, business information, education and entertainment.

It is no coincidence that over 800 million unique users visit YouTube each month, watching over 4 billion hours of video. Or that the site is localized in 43 countries, in 60 languages.

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Video engages people – wherever and whoever they are – and at jiveSYSTEMS we are helping businesses to use video email to connect, at an even more personal level, with their customers, clients and prospects, all over the world.

With all of its business advantages, the internet has, by its very nature, created some drawbacks, particularly when it comes to credibility. Anyone can build a website, offer a product or service, send an email – and maintain anonymity. This has made buyers wary (especially those who have been burned by unscrupulous merchants!), so businesses that seize the opportunities created by video email to bridge the gap stand to profit the most.

Converting Prospects to Clients Without In-Person Meetings

Trust is the key to closing a sale or signing up a new client for most businesses. The quickest and easiest way to establish trust in the sales process is to do business in person – but we all know that traveling is time-consuming and expensive.

As a follow up to an initial in-person meeting or phone call, video email is the fastest, and most effective way to create trust within the sales process, cutting right through the need for continued face-to-face meetings and arduous follow-up.

The Digital Handshake

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In most sales processes, the first client contact usually involves introductions — telling the prospect about your company, your product and its features and benefits, any promotional offers, and so on. It is rarely the time when a sale is closed.

However, by following up a first phone call with a video email, you are able to build on that fledgling relationship – you will become a real person in their eyes, rather than just another sales person on the other end of the phone.

A core component of our members’ coaching is showing how to record videos as if they are speaking with their client face to face. It is a technique that has proven to deliver relaxed and authentic messages.

We call this practice of following up a first phone call with a video email to the new prospect, “The Digital Handshake”, and video email, when done the jiveSYSTEMS way, is quick and easy. Our cutting-edge platform allows you to quickly record and send video straight from your webcam to your prospect’s email.

Not Enough Technical Knowledge for Creating or Embedding Videos?

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For those unfamiliar with how video works, having a lack of technical expertise (or fear of the unknown!) can be stumbling block when considering video emails – if jiveSYSTEMS hadn’t been created to simplify the process, we’d probably agree with you!

And creating videos can be expensive and time consuming – but you keep hearing how you must be using videos in your marketing – we get this too!

Most importantly, in recognizing these obstacles, we have cut through the technical mumbo jumbo to make it easy for even the most technically challenged person to use video email.

In the past, internet marketing strategies largely focused on text content and images, until internet speed and video compressions progressed enough for video to be a viable medium.

The challenge is getting your video to play on the all the different computing devices that are out today and the barrage of new ones that are coming down the pipeline. This is where we step in to smooth the way.

We take care of the technical stuff for you, enabling you to record your video straight from your webcam.

And now, new for 2013, we are an official hosting service, so you do not have to outlay any extra funds for separate video hosting.

Training Videos and Coaching

Members of our jiveSYSTEMS community receive a series of training videos that teach everything they need to know about video emails: What webcam should you use? How should you appear or act on camera?

Your training videos are short and informative, delivered in small doses so that the techniques stick and learning never becomes a burden. Our commitment to client engagement goes even further, your membership includes ongoing coaching via email, phone, screen-share.

You can ask us about anything that has to do with video—production, equipment, and video strategy.

Video and Email Marketing – The jiveSYSTEMS Way

The jiveSYSTEMS software is very easy to use. Once you record your video from your webcam, our software kicks in. It takes care of the encoding and converts the recorded video into different file formats (so that it can be viewed on desktops, tablets, and mobile devices).

All you need to do is hit start, say you message and then hit send!

Webcam or Upload - We Do The Rest!

So, what does all this mean to you and your business?

Well, if you’re struggling to engage with prospects and clients without meeting with them in person, or if you need to a way to to reach out to people after a first phone call, then video email has been made just for you.

Using jiveSYSTEMS software empowers you, whether you’re a small business owner, entrepreneur, executive or sales representative, to communicate with customers from a distance just as you would face to face. It gives you the unique ability to go beyond the telephone and engage at a much more personal level.

About the Author William Franco

Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.

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