Tony Mohrman helps people book the ultimate vacation. His clients travel from the four corners of the world to multiple international destinations. Like most sales pros, Tony makes numerous phone calls and sends several emails to any given lead, before they're ready to hand over the cash.
It’s the “dating phase” of the sales process where we build trust and rapport…and Tony is always on the look out for ways to improve the process.
"It's easy. It's fast. It's effective." I said.
But Tony — like most people — always figured video (in any form) was too expensive, complicated and time-consuming.
To make matters worse, one of Tony's colleagues had recently spent a few agonizing days fannying around with an expensive DSLR-camera and teleprompter.
So Tony was rightfully hesitant about giving my way a go. Until I showed him the equipment and workflow we use, which enables you to create and send a video email in 5 minutes flat.
Tony watched our quick start tutorial, fired-up his webcam, and sent his first video email (the video itself was 43 seconds).
Here's the video email he sent:
A few minutes later, Tony pinged me with the following message:
I wanted to share my first Jive experience with everyone. I had an inquiry come in on Monday that was for a 2 week stay. The total was for over $7,000. The guy was from Sweden and not too comfortable with anyone he talked to. I put my jive together and sent him a personalized video email with a call to action message at the end linked to the booking page on line. He was really glad to get the video and he ended up booking it from the link I gave him. Enjoy and get your jive on!!
This is to say that in 43 seconds (I don’t think I could even write an email in that time), Tony went from "old news" to "prime time".
With a call to action message at the end of the video email — BOOM — the sale was made without even so much as a follow-up.