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The Skill That Will Define Your Future Is Staring You In The Face

One single skill has the ability to characterize the success of generation.

Take a look at copywriting in the 1950s:

The first copywriters of our time – primarily advertisers – became legends for their ability to persuade us with words…so much so that many online marketers still talk about those guys today as if they were sports celebrities.

Search engine optimization in the 1990s was another one.

Fame and fortune now describes those early SEO guys, simply because they knew how to get organic search rankings before everyone else and thus beat the system to a pulpy profit.

So it should be obviously worthwhile looking forward at the tech skills that will define our future…

But instead of searching far and wide to seek out the computer programmers and app developers of tomorrow, the skill that I believe will define the future is actually staring most of you the face.

The Ability To Communicate Via Webcam

It should be no foreign sight nowadays:

The iPad commercial where the doctor is giving kisses to his kid – or maybe even giving medical advice to an older patient – from a chair half way around the world.

We’ve all seen the webcam built into eyeglasses.

Or the Go2Meeting invite sitting in our inbox.

Video is here and now.

But unfortunately, when you look at the professionals using webcams in their day-to-day, the quality level of their presentation is not up to muster.

And it’s not just sales guys. Even some of the most impressive industry celebrities look like zombies when on a webcam.


You have to admit this industry icon – looks like like a zombie. He likely doesn’t realize there are actually very simple ways to do it 10x better. Actually, he probably does but just doesn’t give a $#!*.

To make this difference even more clear, check out the look and feel of successful young YouTuber below. If you didn’t know who the famous person was above, you’d likely trust and respect little old Jestem much quicker simply because his presentation, framing, and lighting are more professional:


My prediction for one of (if not the) biggest skills of the future is the ability to communicate with a webcam. In other words, do-it-yourself video.

Learn it now or forever hold your peace.

The Entrepreneur vs. The Employee

Learning to use a webcam like a pro is going to work for anyone: whether you need more business (as an entrepreneur) or you want to get hired faster at the best jobs possible (as an employee).


Because your ability to communicate a message cleanly, professionally, and in a compelling manner through video is a skill that’s transferable pretty much across the board.

It sets “what you offer” apart from any and all competition: from personal training to group financial services, from online diamond sales to team building exercises 200 miles away.

Imagine the car salesman or the politician or the bank manager who doesn’t have this skill versus the exact same candidate (skill level) who does it well.

Now, the ability to perform great with a webcam is not easy: it takes practice.

But not too much practice. And fortunately for us, this learning curve makes the amateurs look VERY obvious and sets us apart from everyone else.

Get Good At This, Then Do Your Thing

One of my mentors once told me that the difference between success and failure is timing—that a good idea is not enough alone.

And when it comes to webcam video, the stars might as well be aligned spelling out “Massive untapped opportunity.”

My advice to you “Add webcam video to you communication toolbox.”

Buy a Logitech C920 for Windows; and C615 for Mac. In all my tests, these two webcams produce the clearest picture.

Logitech has something called RightLight technology, which does a bloody good job in natural light settings. And you don’t want or need to be fannying around with video lighting. Unless you live work in a dark cave with no windows, then you might have to spring. But for everyone else, the Logitech alone will do the job and do it well.

Learn how to look your best on a webcam.

Feel comfortable talking in front of a webcam.

Be well versed in the nuances of webcam communication.

These are skills that I believe will define the most successful individuals of tomorrow.

The question is “Will you be one of them?”

About the Author William Franco

Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.

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