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Are You Prime Time Ready™ for Video Email?

After analyzing 1361 leads, Justin DeBoom determined that leads were 35% more likely to purchase if they received a video email. These statistics are impressive, but over the years we’ve realized salespeople innately know video increases sales. Everyone does! The challenge resides in being Prime Time Ready™—overcoming the mental and technical hurdles associated with using video alongside text, email, phone, and social media.

About the Author Will Franco

Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.

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  • Tim Hensley says:

    As I work from home, what alternatives would you suggest I use to do the recording of my messages.

  • jiveSYSTEMS says:

    I still don’t understand the question. Try rephrasing and give more detail.

    • Tim Hensley says:

      I don’t want to use my home office to record the video message. What other locations do you suggest?

      • jiveSYSTEMS says:

        I suggest ya get your home office up to muster! Sales directors asking me a similar question: Why can’t I buy just one set of equipment? My response: Would ya buy only one mobile phone for your sales agents to share? In short, video is a new medium of communication. To use video alongside text, email, phone and social media, your video kit needs to be setup at your desk.

  • jiveSYSTEMS says:

    I’m suggesting that it will be easier to record videos in a controlled environment (your home office) in batches. You can build up from there.

    • Tim Hensley says:

      I understand, however, in our mobile life being stationary is very difficult. This is the issue I have been struggling with for many years now as I have followed you. If that issue could be solved, I could see the use in using video email more widely accepted and used.

      • jiveSYSTEMS says:

        Amigo. If sitting (or standing) at a desk for a few minutes each day is a problem for ya… (I really don’t know what to say).

        • Tim Hensley says:

          I see you really don’t understand the question or how many of us professionals are very mobile and creating a “studio” doesn’t work for us. Video email has its place, just not for my business at this time, maybe in the future when I am stuck to a chair and desk. Adidos Amigo.

          • jiveSYSTEMS says:

            Attaining a “business-professional standard” from the road is significantly more challenging than in an office. Firstly, there are hardware and software limitations. Secondly, a higher degree of skill is required because you’re not recording in a controlled environment. Like they say “Crawl, Walk, Run, Fly.” In other words, there is no simple answer to your question, unless you want to hold your cell phone at arm’s length and take a selfie that never ends. However, if you invest the time to learn the ropes in your office, it would be a great deal easier for you to make the transition to recording video to a business-professional standard on the road. There are no magic bullets, Tim.

  • David Bourke says:

    Hi Tim, I am a financial services professional here in Australia so I am on the road a fair bit. I do a lot of video emails when I am on the road for my clients. I often worried about the look and feel of doing videos on the road and I found it was doing my head trying to be “perfect” all the time. So i would just find a park a coffee shop or film in the car whilst driving. Using my IPhone 7 i purchased a Joby Gorilla Pod for when i am out the car to mount my phone on and a Belkin IPhone holder which slides into the vent in my car when i am driving. Once I was able to let go of the perfect video things flowed a lot better and more importantly my clients are receiving personable information from me. Cheers and Good Luck.

    • jiveSYSTEMS says:

      Thanks for sharing, David. I’m with you on the “let go of making the perfect video.” The caution is to make sure a business-professional standard is being reached because a video is a doubled edged sword. The other caution would be to make sure to select the appropriate medium of communication for the job. From what I’ve seen, there’s a tendency -when recording on-the-road- for videos to be overly wordy. For example, I used to send videos from airports and noisy coffee shops, but the novelty wore off quickly for our clients. As we’ve progressed, we’ve honed in on the when to send and when not to send a video email. It’s all about selecting the right medium of communication for the job!

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