As a long-time reader (perhaps even disciple) of Danny Iny of Firepole Marketing, I practice pretty much every tip he feeds my way. As a result, I’ve added many new tactics to my marketing toolbox over the years.
But today, I am suggesting a unique medium and an easy way to utilize it, that I believe will blow Danny out of the water.
The main objectives of the modern marketer, no matter which way you look at it, boil down to two important components:
BUILD TRUST over the internet: we write blogs, do podcasts, create whitepapers… etc.
STAY MEMORABLE in a noisy world: we make unique business logos, send out newsletters, send follow-ups… etc.
Trying to achieve these two objectives, in a noisy world, is an ongoing struggle that eats up our time and money.
However, from what I’ve seen, most marketers are missing one piece—the piece that brings all their hard work and smarts together.
Once a new lead has been created, the modus operandi is leverage volume (in emails and phone calls) to create frequent “touches” with the client.
Some folks dub this strategy “soft touches.”
Translation: annoy the hell out of the lead, until we wear them down and they have to listen to our pitch and state their objections.
Very few professionals are dialing in on the actual medium of communication.
Why be “just another email” in their inbox or “just another voicemail” in their message bin?
Especially if that’s just generating more work for you…
Fact: Using a webcam and a video email platform, will make you more trustworthy and memorable than ever before.
Video Email Creates Trust
Faceless Silhouette vs. Happy Sales Rep. It’s easy to recognize who wins. When you’re using email and the telephone alone, you’re the faceless silhouette.
Video Email Makes You Memorable
We’re literally hardwired to store memories in relation to faces. While you can put a photo in your email signature, talking to your lead on camera, as if face to face, is superior in every way.
Video Email is Easy and Fast
Using a webcam and the sales strengths you already have, you can create and send a high-converting video email, from soup to nuts, in less than five minutes. Don’t try saying “But it’s too complicated, time-consuming or expensive.” Because it’s not!
There are hundreds of ways you can implement video email.
But one stands head and shoulders above the rest for when you have a new lead.
It’s specifically designed to take a new lead from ‘lukewarm’ to ‘red hot’ instantly.
What should you say?
Don’t overthink it. All you’re doing is putting a face to the name.
This means all you really need to say is:
A single, well timed and executed video email won’t just make the sales…it eliminates weeks of tedious follow-up.
It’s [quite simply] the fastest way to spark a winning relationship with a new lead.
For example, lead generation and conversion expert, Mark Imperial of Imperial Action (member since 2009) says:
Using “jiveSYSTEMS” video email I take leads who contacted me – sometimes completely skeptical. Have never heard of me or seen me before – immediately send them a video email, establish rapport, and seconds later have them on the phone with me and am able to go right into a sale!
If that’s not an ace in the hole, I don’t know what is!
I personally find it hard to truly connect with a concept, unless I see it in action.
So I got special permission from a few of our members, to be able to show you real video email messages that were sent to actual clients (i.e. the Proof 🙂
1. If you’re not using Video Email “What’s holding you back?”
2. If you are, “What kind of results are you getting? Do you have a specific method that’s working well, are you encountering any challenges, have you noticed any patterns?”
Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.
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