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Are You Overlooking This Awesome Feature in Skype?

Skype launched in 2003.

In 2011, Microsoft purchased Skype for $8.5B.

The latest statistics, as of late 2015, clock Skype at 300 million users and three BILLION minutes of usage per day”.


My Skype Epiphany

The epiphany hit me the other day.

I started a Skype call with a potential new client and they pulled up their video feed. Three people, sitting in an office, ready to learn.

But I was sitting at my kitchen table wearing a pair of shorts and a t-shirt. Plus, it was dark outside. I knew if I turned my webcam on that I’d scare them away.

So I politely said “I can’t pull up video feed at the moment. I just moved to a new condo, and the internet isn’t configured properly yet. I’ll enable my webcam on our next call.”

I was caught off-guard.

I’d prepared for a phone call.

They were expecting video.

The Magnitude of the Opportunity That's Being Overlooked?

That call made me realized that I’m accustomed to using Skype for phone calls. I was missing out on a big opportunity to accelerate trust with my clients who have Skype.

The Numbers:

  • 59% of executives would rather watch video. (Forbes)
  • Introductory video email receives a click-through rate of 96%. (Implix)
  • 71% of marketers say video converts better than any other medium. (Vidyard and Ascend2)

If you expect to be successful in sales, you need to use video.

What’s Your Excuse?

Camera shy?

Work in an environment where you don’t have full control.

Not having a good hair or beard day?

It's important to realize that these obstacles are small barriers preventing you from reaching your full potential.

Will doing a Skype Video Call

You need to make a choice. Continue pounding phone and email with your leads; or accelerate trust and close more, by simply choosing video.

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Skype is for more than making phone calls.

It allows us to teleport into the offices of clients around the world, turbocharging the sales strengths you already have.

If you’re not making video calls to your clients through Skype, write-down what’s holding you back.

Those obstacles are the barriers that stand between you and your potential.

In an upcoming post, I'll share the one thing you must do to look good on Skype.

Are you accelerating trust with Skype video calls? If not, what’s preventing you from doing so? Join the conversation.

About the Author William Franco

Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.

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  • Ken Ferguson says:

    To answer your question Will… first off because of poor cell reception in my remote office (which is not where my landline “office” number is) I ALWAYS use Skype for my outgoing calls. I assume that any initial call I’m making is going to either a person’s cell number or a landline at their office. I always follow up that first call with a digital handshake video via email. From there I will try to get the next call on Skype BUT I’ve been surprised at how many people don’t use Skype. Inside big companies they have videoconferencing capability but they have to invite you. And in a lot of cases they aren’t allowed to install Skype on their laptops/desktops. I also find this when I want to call people at home .. they aren’t Skype users. And when we do Skype using video the feed often drops even when we are both hardwired. I’m actually finding that more people are accustomed to using FaceTime on their iPhones than they are using Skype. Perhaps Microsoft’s push of Skype Business will change this.

    • Will Franco says:

      Hi Ken,

      You raise a great point! I’d estimate about half of our clients use Skype. For the ones that don’t, I fire up a GoToMeeting. Of late, I’ve got in the habit of creating a GoToMeeting for most conversations, so I can pull up my video feed and do a screenshare (and ask them to be at their computer for the call if possible). I’ve found GoToMeeting more reliable than Skype. For you, it sounds like GoToMeeting would be ideal for that second call.

  • Your email makes a good point. I rarely use Skype anymore, I use Zoom so that I can have a large group all at once… interactively. Wondering… especially with using Video, and Zoom gives the ability to record… wondering if there was a way to optimize testimonials this way? Brady-bunch style, and then over to an email?? Do you see any challenges with that kind of idea?

    • Will Franco says:

      Hi Trae,

      Once you have the recording, you can edit the footage however you want. To get the Brady-bunch style testimonial, you could either have multiple people in the video conference at the same time; or, do them one-by-one and then edit them together. Either way would work. The key is capturing the footage.

  • Ken Ferguson says:

    GoToMeeting is a good alternative. For my business I am mostly talking to people on their cell phones as they go from place to place since they really don’t want to be talking to me in their office. Pretty much all my Skype video conferencing is done when I want to do an indepth interview with the person which I’d do when they are at home and we have scheduled the time and exchanged Skype IDs.

    • Will Franco says:

      Hi Ken,

      As always it sounds like you have the (EXACT) right focus and flow for your business. Meet the client where they at, accelerate trust with a video email (Digital Handshake style), and then bring them into a video conference for your in-depth interview (be it on Skype, GoTo or FaceTime). But then again, you’ve always been a pro!

      P.S. I’m about to buy my first every Apple device. The 6s Plus to test a video rig—to see how it compares to our webcam, tripod and USB microphone setup. So we’ll be able to FaceTime the next time we speak.

  • Hi Will. I just wanted to thank you for this post.

    With video email and Skype follow up video calls or “Live Training” calls etc… feels like a slam dunk for a quick and easy close.

    I’m going to try it.

    The video emails have been working so well, I never thought about going any further.

    I’d bet a dollar to a doughnut that many of the handshake are experiencing that same thing.

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