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Should I Upgrade to the Logitech BRIO Webcam?

Okay, so the Logitech BRIO webcam isn’t exactly brand new. We put it through its paces for a few months because new isn’t always better.

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Are You Prime Time Ready™ for Video Email?

After analyzing 1361 leads, Justin DeBoom determined that leads were 35% more likely to purchase if they received a video email. These statistics are impressive, but over the years we’ve realized salespeople innately know video increases sales. Everyone does! The challenge resides in being Prime Time Ready™—overcoming the mental and technical hurdles associated with using video alongside text, email, phone, and social media.

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How-To Produce Business-Professional Video in Five Minutes

A bad workman always blames his tools. A good workman selects the right ones!

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How-To Speak Extemporaneously On-Camera [Scriptless Scripting™]

In the ideal world, after a brief phone call, you would teleport into your leads office to continue the conversation. A video follow-up is the next best method; you can build trust, qualify your leads better, and enter a closing conversation sooner.

But a video follow-up will do more harm than good if you freeze, ramble, or trip over your words. Some of us manage the situation with a teleprompter or by memorizing a script. Others learn to speak extemporaneously on-camera with Scriptless Scripting™.

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Leverage Evergreen Videos as a Fallback

Due to several factors (e.g. camera anxiety, production time, and misunderstanding), there's a tendency to rely too heavily on evergreen videos. This tendency cripples the progression of production and on-camera skills.

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Everything You Need to Know About Video in 2017

There's a lot going in the world right now: Trump, Bitcoin, Pokeman... I don't understand most of it, but I do understand video in sales. So I'm focusing on what I can do (in my own small way) to move the ball forward.

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How to Get More Traction from Your Call-To-Action’s

I’m hesitant to share this story because I don’t have all the details. But over the years, it's become more than a story—what I learned in this conversation has become an integral part of the way I communicate.

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The New Frontier… (Survey Results)

To kickoff 2017, I made a video about the new frontier of communication. At the end of the video, I asked viewers to fill out a survey and rate their level of interest in four recording methods. To learn about the results, watch the video at the top of this post.

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The New Frontier of Business Communication

At the end of the year, we review the past year and contemplate the year ahead. We ask questions like: What is video email, How will it be used in the future, and What's next?

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