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How Video Email Helped Justin Increase His Sales by 35%

Justin DeBoom tracked 1361 leads over the past 13.5 months.

After every first phone call, Justin sent one group of leads a regular email and the other group a video email.

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Ken Ferguson Hired a Videographer with a DSLR Camera

In the last post, we looked at Cedric Dahl’s Digital Handshake™. Cedric held his cell phone at arm’s length, a practice that would ordinarily make me cringe but he made it work. In contrast, Ken Ferguson hired a videographer with a DSLR camera. In this video:An example of an evergreen Digital Handshake™Going from evergreen to […]

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Cedric Dahl Holds His Cell Phone at Arm’s Length

Cedric Dahl is a skilled videographer, he has a content creation team, but he chose to hold his cell phone at arm’s length. Why?

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How Video Email Helped Kim Harrington Cut His Sales Cycle in Half

Kim Harrington of Kestler Financial Services has sent over 1,400 video emails – that safely qualifies him as a power user. So, I asked Dave Kaminski of WebVideoUniversity to interview him to see what we could learn.

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Don’t Buy a New Computer Until You Read This…

Warning: Don’t buy a new computer until you read this… USB-C ports are a nightmare for video and here why.

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Should I Upgrade to the Logitech BRIO Webcam?

Okay, so the Logitech BRIO webcam isn’t exactly brand new. We put it through its paces for a few months because new isn’t always better.

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Are You Prime Time Ready™ for Video Email?

After analyzing 1361 leads, Justin DeBoom determined that leads were 35% more likely to purchase if they received a video email. These statistics are impressive, but over the years we’ve realized salespeople innately know video increases sales. Everyone does! The challenge resides in being Prime Time Ready™—overcoming the mental and technical hurdles associated with using […]

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How-To Produce Business-Professional Video in Five Minutes

A bad workman always blames his tools. A good workman selects the right ones!

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Leverage Evergreen Videos as a Fallback

Due to several factors (e.g. camera anxiety, production time, and misunderstanding), there’s a tendency to rely too heavily on evergreen videos. This tendency cripples the progression of production and on-camera skills.

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Everything You Need to Know About Video in 2017

There’s a lot going in the world right now: Trump, Bitcoin, Pokeman… I don’t understand most of it, but I do understand video in sales. So I’m focusing on what I can do (in my own small way) to move the ball forward.

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