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Ken Ferguson Hired a Videographer with a DSLR Camera

In the last post, we looked at Cedric Dahl’s Digital Handshake™. Cedric held his cell phone at arm’s length, a practice that would ordinarily make me cringe but he made it work. In contrast, Ken Ferguson hired a videographer with a DSLR camera.

In this video:

  • An example of an evergreen Digital Handshake™
  • Going from evergreen to automated in an intelligent way
  • The quality difference between a webcam and DSLR camera
  • How to pick: DSLR, webcam, or cell phone?
  • Trigger a Digital Handshake™ from a click in a marketing email
  • There are no hard and fast rules for video
  • Identify the moment(s) in the marketing or sales process
  • Ask for permission, unless you know the video will be well received
  • What will perform best: personalized video or evergreen video?

About the Author William Franco

Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.

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