Ken Ferguson Hired a Videographer with a DSLR Camera
In the last post, we looked at Cedric Dahl’s Digital Handshake™. Cedric held his cell phone at arm’s length, a practice that would ordinarily make me cringe but he made it work. In contrast, Ken Ferguson hired a videographer with a DSLR camera.
In this video:
- An example of an evergreen Digital Handshake™
- Going from evergreen to automated in an intelligent way
- The quality difference between a webcam and DSLR camera
- How to pick: DSLR, webcam, or cell phone?
- Trigger a Digital Handshake™ from a click in a marketing email
- There are no hard and fast rules for video
- Identify the moment(s) in the marketing or sales process
- Ask for permission, unless you know the video will be well received
- What will perform best: personalized video or evergreen video?
About the Author William Woodward
Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.
Session expired
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.