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There is one super critical step that almost everyone overlooks when trying to follow up on a new potential client.

The missing step isn’t complicated or time-consuming. If you execute the step properly, you will shorten your sales cycle and improve your conversions across the board.

The step I am referring to is called “The Digital Handshake”, a practice we have been teaching here at jiveSYSTEMS, since 2008.


The Digital Handshake is basically a video email sent to a new prospect right after a first phone call, to put a face to the name.

Who would you rather do business with, a shady silhouette or a person?


The power of The Digital Handshake becomes obvious when you look at it in that light.

Nobody wants to do legitimate business in a dark alley!

Maruxa Murphy at MultiplyYourProfits.com, a long-time member of jiveSYSTEMS recently reported an 85% increase in conversions as a direct result of practicing The Digital Handshake (see video below).

About the Author William Franco

Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.

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