It’s said that “Manners maketh man.”
But what have manners got to do with the efficacy of internet thank you pages?
Answer: a lot more than you thought.
For newbies, a thank you page is the page that a user is redirected to after they have completed an action on your site.
For example, it’s the page they reach after subscribing to your newsletter, requesting a whitepaper, or purchasing a product.
After they sign up and the system “does it’s thing,” they are sent to the thank you page.
And typically, thank you pages are comprised of some nice images, some nice text, and perhaps a few strategic links to give the user options on “where to go next.”
Technically, a thank you page is designed to confirm the prior action.
But as online marketing has evolved, thank you pages have taken on several additional and useful functions.
Most frequently, they’re used to get people to double optin to your list or to upsell them on another product.
But most advanced internet marketers are under-utilizing this underrated piece of website real estate.
And here is why…
Most thank you pages (no matter the technique) have one big common denominator and that’s a heads-up that the message is in your inbox.
“Please just go to your inbox and you’ll find the goods,” most marketers write.
But here’s why that little seemingly innocuous phrase is actually incredibly destructive:
If you don’t understand this core principle, you’re likely destroying trust.
Core Principle 1: When someone subscribes to your newsletter, what they’re really doing is reaching out their hand and saying, “I’d like to get to know you better.”
Core Principle 2: By using some boring text or an additional product offer – what you’re doing is slapping their extended hand away and saying “Go to your inbox now and confirm your email or worse buy my stuff.”
This is the peak point of their interest!!!
When someone extends their hand and says, “I’d like to get to know you better” What should you do?
…Immediately offer them your hand in return and say “I am pleased to meet you. How can I be of service?”
Try comparing a thank you page with a video versus one without.
Which thank you page wins?
But it seems in this crazy digital era we’re in, we’ve lost our manners and even common courtesies in some cases.
One of the best ways to reciprocate that interest is to simply add a short video message to your thank you page.
A little manners and a personalized video is all it takes to build trust as opposed to destroying it.
Go buy a webcam. I find Logitech webcams produce the best picture.
If you want your audio to have that extra bit of polish, I also recommend you pick-up a Blue Nessie microphone.
(Note: Considering you can purchase the Logitech C615 webcam for $50 and the Blue Nessie microphone for $70, there’s really can be no reasonable excuses for leveraging this powerful medium of communication1.)
Decide what you want to say.
I’d keep it as simple as possible in the beginning because any video is better than no video.
Focus on thanking them for signing up and then reinforce their decision.
State 3 to 5 reasons why they’ve make a good choice and what they can expect from you in the future.
You’re final video should be no more than 1-2 minutes. Ideally, less than 60 seconds.
You’ll need somewhere to host your video.
You can use YouTube or a premium service like the one I’ve built.
(Note: Look for easy way to send video directly through the platform, embed code for websites and blogs, and display a call to action message at the end of a video. Plus analytics so you can see how each recipient watches your video2.)
Discourteous text vs. Manners coupled with video?
It’s easy to understand why this style of video wins hands down every time.
So, stop slapping away your clients extended hand.
It may be a new world, but some things should never change.
If you’re asking me,
The internet is flooded with conversion optimization tactics, clever marketing strategies, and fancy golden bullet software. However, if you don’t have something of merit to promote and good etiquette, you’re building your business on sand 3.
Short personalized video messages are the ideal way to connect with your clients.
Fixing your thank-you pages is just one way you can leverage this style of maverick video production to grow your business.
Thanks for tuning in folks. If you have any questions, leave them below. I’ll do my absolute best to assist you.
Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.
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