This really happens.
Folks become a member, send a few video emails (and get an awesome response), and then cancel.
Seriously. And you’ll chuckle at what happens next.
I give them a call and say “It looks like you sent a few videos. What kind of response did you get from the recipients?”
They say “Oh. Excellent. They said WOW I feel like I already know you; or, They booked a consultation on the spot.”
My response “So correct me if I’m wrong, you tried something new in your business, got great results—and then stopped?”
They say “Yeah sounds kinda silly when you put it that way.”
At this point in the conversation, some choose to stay. Others even with irrefutable proof the video email works, still choose to leave.
It’s a conundrum. At least it was until I looked in the mirror. As I’ve made and lost the habit of making videos several times, over the past few years.
Perhaps, you can get some ideas on how I’m breaking through my own creative blocks from the video at the top of this post.
Maybe you have some of your own to share?
Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.
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