jiveSYSTEMS
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This really happens.

Folks become a member, send a few video emails (and get an awesome response), and then cancel.

Seriously. And you’ll chuckle at what happens next.

I Pick Up The Phone and Call Them

I give them a call and say “It looks like you sent a few videos. What kind of response did you get from the recipients?”

They say “Oh. Excellent. They said WOW I feel like I already know you; or, They booked a consultation on the spot.”

My response “So correct me if I’m wrong, you tried something new in your business, got great results—and then stopped?”

They say “Yeah sounds kinda silly when you put it that way.”

At this point in the conversation, some choose to stay. Others even with irrefutable proof the video email works, still choose to leave.

It’s a conundrum. At least it was until I looked in the mirror. As I’ve made and lost the habit of making videos several times, over the past few years.

Perhaps, you can get some ideas on how I’m breaking through my own creative blocks from the video at the top of this post.

Maybe you have some of your own to share?

About the Author William Franco

Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.

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  • Russ McCann says:

    Thanks Will. Your video message was spot on. The Logitech Video recording feature does not work well with the Mac. Any Suggestions would be appreciated.

    • Will Franco says:

      Hi Russ. You don’t get all the settings of the Windows version, but it works! And it works well. What particularly challenge are you having?

  • Hey Will! I totally get it, and can make a suggestion! Folks can do like ‘me’ and make videos ONCE, and use them evergreen!

    Most of my videos are like that in my library, and I send them out all the time.

    I’ve created a set of them according to situations…I even have videos where I say “it was terrific meeting you at the event! Here’s a link to that thing I promised you, take care!”

    I have some for buyers of each of my services that say “Welcome aboard!” or “Congratulations! Here’s what to do next!” or “Hey, go to my calendar and let’s chat!…”

    I hope these ideas inspire!

    …ohhhhh, and I hope I didn’t let the cat out of the bag for some of my clients….shhhhhhhhh…that’s the problem with some of this teaching stuff!!!

    J/K, I teach my clients all the stuff I’m doing anyway, so they appreciate it, even when they see me use it on them! :-O

    I make it so personal and casual with personality and it works great every time.

    Cheers!
    Mark

    • Will Franco says:

      For those who don’t know Mark, he’s one of our charter members. He’s been with us for over half a decade – and he’s a ninja when it comes to video (and marketing!).

      Thanks for sharing Amigo.

      Here’s a link to one of my articles One-Off vs. Evergreen.

  • matt says:

    Great piece Will.

    I too get into this video “rut” every now and then since you turned me onto Jive. It definitely has to do with energy levels. But my quick fix? Drink a big cup of coffee or a Red Bull right before you go “on stage.” Fires you right up!

    P.S. I’d echo Mark: an evergreen video is a great place to “set it and forget it.”

    • Will Franco says:

      I’m a big fan of Evergreen. But also that first and foremost, one should make creating videos a habit. As the habit leads to a better performance on-camera. Also, nothing beats a truly personalized video to follow-up a first phone call with a new prospect. Don’t get me wrong though, I have a library of evergreens and also videos I’ve plugged into Infusionsoft as well to turbo-charge my follow-up campaigns.

      P.S. Red Bull does tend to make one feel invisible! I’ll have to remember that one, when I’m really stretched.

  • Lawrence says:

    Hi Will. I agree 100% with Russ. The “Video Message” today is spot-on.

    Another reason I’m so happy to have you as my personal trainer in my efforts to position myself head an shoulders over my competition.

    Now that I have an idea of what’s slowing my video production down, I’ll start fixing that problem by looking to the right and revisiting all the categories, free training and stop complicating the simple.

    That’s what having a great trainer will do for you.

    Thanks Will.

    • Will Franco says:

      Thanks Lawrence! We’re here to assist you every step of the way. Thanks for being a member since 2009 amigo.

  • John Temple says:

    Will,

    I think you’re spot on. Good job.

    John

  • Loved this article/video and it inspired me, and I am very self conscious self to turn on the video camera on my iphone and give doing a personal video a shot.

    It actually didn’t feel so bad and upon playing it back I actually felt good about it!

    I actually did two videos- the first was in pj’s, messy hair, no makeup, open door behind me with weird angle. Then a second one, got dressed, brushed hair, bit of makeup, closed the door behind me and adjusted the angle of the camera (not so necky)!

    The outcome was surprisingly good (in my humble opinion)and amazingly I felt fairly comfortable with it!

    So thank you for the inspiration and now I will try your software to do this and try it on a prospective guest!

    REgards and thanks DEE

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