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Leverage Evergreen Videos as a Fallback

Due to several factors (e.g. camera anxiety, production time, and misunderstanding), there's a tendency to rely too heavily on evergreen videos. This tendency cripples the progression of production and on-camera skills.

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The sentiment being to leverage evergreen videos as a fallback, not as a staple.

About the Author Will Franco

Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.

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  • Paul Sokol says:

    LOL dogs barking! Its so true. My cats often decide to go all wacky and cause a ruckus when I’m doing videos. Worst co-founders ever!

  • Mike Demko says:

    Good points. There definitely is a time and a place for Evergreen videos, but personalized will be more impactful. We like evergreen for answer FAQs not personal introductions or “video proposal reviews”

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