Back in 2005, when YouTube launched, online video was the new kid on the block. Today, YouTube's video platform is the second largest search engine in the world1.
On June 14th, Mark Zuckerberg, CEO of Facebook, and Nicola Mendelsohn, one of their heads of operations, spoke at a conference in London2 revealing something big:
In the next five years, Facebook “will be definitely mobile, it will be probably all video,” said Menelsohn, reinforcing a report from Cisco released earlier this month3, which stated “Globally, IP video traffic will be 82 percent of all IP traffic (both business and consumer) by 2020.”
Whether you are involved in Sales or Non-Sales Selling4, if your goal is to influence others, video is the medium of communication you should be using.
The evidence is mounting, if you don't learn how to use video, you may soon be communicating in a vacuum.
Wondering How to Get Started?
Focus on what’s easy and accessible. Forget about DSLR cameras, unless you plan on changing professions. DSLR cameras are expensive and complicated. At the other extreme, don’t go taking a selfie that never ends with your cell phone, or pointing your laptop's built-in webcam up your nose. Yes, kids and celebrities do it all the time, but that doesn't mean you should too!
I’m using a Logitech webcam, USB microphone, plus ring light and stand. You can learn more about my lean and fast approach to video production in this post “The Ultimate Video Production Toolkit for Sales Pros".
Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.
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