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How-To Produce Business-Professional Video in Five Minutes

A bad workman always blames his tools. A good workman selects the right ones!


To effectively leverage video alongside text, email, phone and social media, you need to be able to produce video to a business-professional standard in five minutes or less. 

DSLR cameras take too long. Cell phones get fiddly. Whereas, a webcam kit combined with five building blocks and a little practice makes perfect. 

Equipment presented in the video:

(A) Logitech C920 Webcam, (B) Prismatic 14' Halo Right Light, (C) Stand/Tripod,
(D) Blue Nessie Microphone

If you're responsible for generating sales and there's a relationship-based component to your sales process, incorporating video into your communication toolkit can and will enable you to build trust in record time. 

About the Author William Franco

Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.

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  • Yoav Anisz says:

    What about the software that you use need to capture the video? Any recommendations for PC users? TY

  • Lynn says:

    You have edited your video with the entry text as well as a couple edits in body of video. What equipment can you use for that? I have Camtasia but I understand it doesn’t work with Logitech webcam. Suggestions? I’m particularly interested in adding short videos to blog posts using the Logitech 920

  • Tony b says:

    What do you think about using screencast and Snagit for video emails. It does allow for a bit of editing. I mean are there any real drawbacks vs. the ease of clicking a button and recording?

  • Aurélia Mellin says:

    Hi Will, Thanks for the great videos. I had been advised to buy the Blue Snowball, which seems to have a really low volume of sound, so after watching your video, I thought I’d rather buy the Blue Nessie but so many comments on Amazon seem to say that the Blue Nessie bugs all the time and is really not reliable or robust. So I am confused. Is the Blue Nessie much better than the Blue Snowball? Thanks in advance for your reply.

  • jiveSYSTEMS says:

    Hi Aurelia,

    Is the base on the microphone flashing If so, the microphone is muted. Tap the little red button on the front to unmute. Also, the microphone sets itself as a speaker. Go to Control Panel > Sounds. Disable the Nessie as a speaker.

    • Aurélia Mellin says:

      Thanks Will. I have been able to solve the problem on Skype by going to Skype settings. Unfortunately, the software already integrated in my computer to take videos (called “Camera”) has no sound settings. So I’m trying to find another free software to take videos.

  • David Bourke says:

    Hi Will,

    Thanks for your terrific information. A question on the Logitech C920 which I purchased and love. When i send a video email to some IPAD and IPhones it can’t be played because it says it wont support the WMV format? Is there a work around for that error so it plays on mobile devices. Thanks again.

    • jiveSYSTEMS says:

      Hi David,

      Thanks for the thanks 🙂 The Logitech is a handy and trusty little device! It’s still better than the newer models I’ve tested (based on compatibility). For example, I’ve been testing the Brio (the lastest webcam from Logitech) and am yet to get it to work.

      Regarding your playback situation… this is where a hosting service like jiveSYSTEMS comes in. Our platform encodes each video into multiple file formats and bitrates, ensuring your video will playback across all devices. You also get premium features like viewer notifications and heatmaps. You could use YouTube too (if you’re looking for a free option).

      • David Bourke says:

        Hi Will, Thanks for the intel…When you say YouTube are you meaning send the Logitech email to Youtube if I need to send it to mobile devices or Bypass the Logitech completely and just use YouTube?? Thanks again.

        • jiveSYSTEMS says:

          Record in the Logitech webcam, then upload the video to YouTube. You can then share the video directly from YouTube, or copy the link into an email. The other route would be using jiveSYSTEMS. You would record in the Logitech webcam, then upload to jiveSYSTEMS. You can then instantly email the video.

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