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All posts by William Franco


New Sales Tools Require the Same Old Sales Rules!

Even at a cursory glance, it’s impossible to miss the fact that a call-to-action fulfills a critical function in the marketing process as well as in sales.

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Your Posture. Your Performance. Your Health.

By no means am I an expert on this topic, but half of the sales agents we train have problems related to their posture. So, I did some research and this is my best effort to provide simple and actionable

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What Do YouTube, Facebook and Cisco Have in Common?

Back in 2005, when YouTube launched, online video was the new kid on the block. Today, YouTube's video platform is the second largest search engine in the world1.

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How to Reduce Ums and Ahs Without Resorting to a Teleprompter

Filler words have a tendency to occur more often—when you get in front of a camera. This is due to the absence of prompts to keep you on track.

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Three Deceptively Simple Steps to Complete Before You Make a Video Email

Before you exercise, you warm-up right? A warm-up routine improves your performance and helps prevent injuries. I've found a warm-up routine helps me create better video email follow-ups and

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How to Frame a Video Email

You’ll Change The Way You Frame Your Video Emails After This

A simple technique you can use to put your viewer at ease, while also increasing your powers of persuasion, is to frame yourself in the left or right third of the shot. 

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How Video Email Helped Justin Increase His Sales by 35%

Justin DeBoom tracked 1361 leads over the past 13.5 months.After every first phone call, Justin sent one group of leads a regular email and the other group a video email.

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The ULTIMATE Video Production Toolkit for Sales Pros

This morning, I began a mission.My goal: to create a video that clearly explains why I’ve selected each of the tools in my video production toolkit.And that’s exactly what I’ve done.

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Are You Overlooking This Awesome Feature in Skype?

Skype launched in 2003.In 2011, Microsoft purchased Skype for $8.5B.The latest statistics, as of late 2015, clock Skype at 300 million users and three BILLION minutes of usage per day”.

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