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All posts by Will Franco


Leverage Evergreen Videos as a Fallback

Due to several factors (e.g. camera anxiety, production time, and misunderstanding), there's a tendency to rely too heavily on evergreen videos. This tendency cripples the progression of production and

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Everything You Need to Know About Video in 2017

There's a lot going in the world right now: Trump, Bitcoin, Pokeman... I don't understand most of it, but I do understand video in sales. So I'm focusing on what I can do (in my own small way) to move

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How to Get More Traction from Your Call-To-Action’s

I’m hesitant to share this story because I don’t have all the details. But over the years, it's become more than a story—what I learned in this conversation has become an integral part of the way

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The New Frontier… (Survey Results)

To kickoff 2017, I made a video about the new frontier of communication. At the end of the video, I asked viewers to fill out a survey and rate their level of interest in four recording methods. To

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The New Frontier of Business Communication

At the end of the year, we review the past year and contemplate the year ahead. We ask questions like: What is video email, How will it be used in the future, and What's next?

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Personalized Video: A Sales Revolution [Workshop Summary]

AT&T recently announced plans to acquire TimeWarner. The $109B acquisition tells a powerful story about the future of media. Smart sales teams are getting in on the action by using "personalized video"

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DSLR vs iPhone vs Webcam

You don’t need an expensive DSLR camera or the latest smartphone to make videos. The entire video above was made using a Logitech C920 webcam, plus a couple of crucial add-ons that I go over in the ...

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New Sales Tools Require the Same Old Sales Rules!

Even at a cursory glance, it’s impossible to miss the fact that a call-to-action fulfills a critical function in the marketing process as well as in sales.

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Your Posture. Your Performance. Your Health.

By no means am I an expert on this topic, but half of the sales agents we train have problems related to their posture. So, I did some research and this is my best effort to provide simple and actionable

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