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All posts by Will Franco

 

Overthinking

7 States, visiting 5 clients and 2 friends, in 2 weeks. My first-time, taking a deep dive with clients on-site in the past 4 years. In this video, I discuss what I learned: the three barriers salespeople

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Ken Ferguson Hired a Videographer with a DSLR Camera

In the last post, we looked at Cedric Dahl’s Digital Handshake™. Cedric held his cell phone at arm’s length, a practice that would ordinarily make me cringe but he made it work. In contrast, Ken

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Cedric Dahl Holds His Cell Phone at Arm’s Length

Cedric Dahl is a skilled videographer, he has a content creation team, but he chose to hold his cell phone at arm’s length. Why?

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How Video Email Helped Kim Harrington Cut His Sales Cycle in Half

Kim Harrington of Kestler Financial Services has sent over 1,400 video emails - that safely qualifies him as a power user. So, I asked Dave Kaminski of WebVideoUniversity to interview him to see what we

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Don’t Buy a New Computer Until You Read This…

Warning: Don’t buy a new computer until you read this… USB-C ports are a nightmare for video and here why.

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Should I Upgrade to the Logitech BRIO Webcam?

Okay, so the Logitech BRIO webcam isn’t exactly brand new. We put it through its paces for a few months because new isn’t always better.

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Are You Prime Time Ready™ for Video Email?

After analyzing 1361 leads, Justin DeBoom determined that leads were 35% more likely to purchase if they received a video email. These statistics are impressive, but over the years we’ve realized salespeople

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How-To Produce Business-Professional Video in Five Minutes

A bad workman always blames his tools. A good workman selects the right ones!

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Leverage Evergreen Videos as a Fallback

Due to several factors (e.g. camera anxiety, production time, and misunderstanding), there's a tendency to rely too heavily on evergreen videos. This tendency cripples the progression of production and

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