I’m sitting on the beach, at what feels like just beyond the edge of the earth in Cambutal. At 6AM, I rolled out of bed, pulled on my swim shorts and dove into the ocean. Next, I slipped into my running sandals and then jogged the coastline, soaking in the light of the rising sun. It’s my favorite way to start the day in Panama.
I’m actually here on a Yoga Retreat. We do a morning and night class. And get 3 delicious and nutritious meals provided each day. The Sansara Resort, as I am discovering, is a peaceful place—a great spot for me to focus and write. And on this particular morning, I’m on a mission to document:
How the owners of this absolutely brilliant boutique resort could be using a simple webcam in order to do their business the justice it deserves. So today, I have decided to draw up the 3 easiest ways they can benefit from my style of edit-free webcam video.
A follow-up Digital Handshake is the first video I would have them create.
It’s actually the first video I recommend most small businesses make because it instantly turns more inquiries into closed sales. It’s simple to do and the video can be (1) a personalized video created for that specific person, or (2) an evergreen video (a canned video the staff can re-use).
Going the personalized route takes about 5 minutes to create, upload and send a video email. If you choose to do it evergreen, that same video pays for itself over and over and over again.
At the end of the follow-up video, I’d have them display a “call to action” message that links to the booking form at the end of the video. This makes the booking process super smooth and eliminates tedious follow-up.
I suggest this because last year, hospitality industry icon Matt Landau followed my recommendations and started using this style of video. Shortly after, he started calling my style of video His Biggest Breakthrough of 2014.
And ever since, other travel agencies started implementing it too.
One agent has even pioneered a way to rekindle waning leads with a short video email, and it was the very first video he sent.
Sansara Resort is hosting about 12 retreats per year and each retreat has a different instructor. To market this, they post a photo on their sites (mainly: Instagram and Facebook) along with a description of the focus on the retreat.
Since yoga retreats and boutique resort experiences are a very personal thing, the second video I would recommend would be a video with the various instructors. This video will build trust and rapport, so they’re a friendly and known face when folks arrive.
The video could also be placed on their website. Or, sent to folks who ask for more information via email, as part of the follow-up process.
The call to action link (in this case) would redirect the viewer to the retreat booking page.
In order to create it, each instructor simply sends a 1-minute video introducing themselves and the class.
And in this case, a webcam will not only suffice, it will give the videos a more personal touch.
Because I’m here in person, I have been privy hearing the magic of the owners’ personal journey and story.
Mike has a passion for surfing. His wife, Janel loves yoga. And they both love the beach. They wanted to create a boutique resort experience based around they dream vacation, and make that vacation their life.
And when you hear them tell their story, you feel their passion. In fact, you can’t help but want to be around them and stay in this magical place they’ve created.
BUT most people would never get to see this human angle, unless they hear it from someone they know who’s stayed at the resort.
An About Us video would improve the results they’d get from their social media presence. The call to action message for the Our Story video could link to their Instagram of Facebook page.
In this video, no film crew is needed. This About Us or Our Story video could be created using a webcam. I envision Mike & Janel sitting on the floor of the yoga studio or in the on-site restaurant.
A short informal off the cuff video, where they introduce themselves, tell their story, and give a warm invitation for folks to come and stay.
The video would take about 2 minutes in duration. The goal isn’t to make a movie here. It’s to put a friendly face to the name, provide a little info, and the drive awareness of other areas they cango to learn more.
Each video above can be created in less than 5 minutes using an inexpensive webcam.
Boutique resorts and yoga trips are very personal investment like real estate and financial services.
And the hotel booking processes isn’t exactly friendly.
So whether you own a boutique resort (nudge: Mike & Janel), sell real estate, financial services; or, frankly work in any profession that has a relationship-driven component to the sales and customer satisfaction process, webcam video should be on a very short list of tools to add to your communication toolbox.
In case you’re wondering, what a Yoga Retreat is like, here’s a picture of us doing a cannonball into the pool. Well, more so Me doing a cannonball into the pool. It seems I was the only one who took the statement literally 🙂
Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.
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