Unless you’ve been living in a cave, you know that video is “BIG!”
If you aren’t aware, here are some stats to get you excited:
In other words, those who use video close more deals.
But there’s a lie most people tell themselves and it’s this: “Video is complicated, time-consuming and expensive.”
Because it’s not!
And to prove it, here are 3 types of edit-free video that you can produce with an inexpensive webcam in under 5 minutes:
Using a video to follow-up a sales phone call or email inquiry is incredibly powerful.
When a prospect makes an inbound inquiry, most people follow-up with a boring plain text email, a few scattered pictures and maybe links to YouTube.
We do this when the prospect is most interested in knowing “Are you a real human (as opposed to robot) that I can trust?”
This is why following up with a personal or evergreen video email is so powerful. The video puts a face to the name and builds trust and rapport.
Building on the same principle, adding a short video into a blog post has several several benefits.
Perhaps most importantly, the primary value of adding a video to your blog post is to give you the opportunity to add another dimension to the way you explain the topic.
Initially, you can do the add-on format. And when you get more comfortable on-camera, you can make the video the primary, and simply add supporting text (like I’ve done in this post).
Note: My play rate has double as a direct result of adding the video at the top of the post, above the post itself. This is a feature of the WordPress theme I’m using.
I believe everyone and their uncle is tired of seeing generic thank you pages that say “go to your inbox now and confirm you’re email.”
I know I am.
And what’s ironic is we work so hard (and often spend a considerable amount of money) to get people to opt-in, but then greet them in this impersonal and slightly-careless way.
It’s kinda like inviting guests over for dinner, and then when they walk through the door saying “Sorry you can’t come in yet. You have to go around to the back of the house, click a button, and then you can come back here and I’ll greet you.”
Bar a few exceptionally patient and understanding folks who truly love you, you’d be eating alone most nights.
So use a quick video to place on your thank you page for maximum engagement and trust building.
Video is all about leveraging your unique advantage — You!
These kinds of short videos made using a webcam are producing massive results for our members.
So get your webcam on!
And make creating videos a habit!!!
Will is the Managing Director of jiveSYSTEMS and creator of the Digital Handshake™, a digital version of a time-proven tradition that turns tedious follow-up into a closing conversation. Will’s a hands-on guy, with a decade of experience enabling sales teams to leverage video. Will's an instant catalyst for positive change, once you get to know him, you’ll completely understand why.
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