The course is split into 3 sections: sales & marketing, leadership & management, and wrapped up w/ change management. The first 2 sections have 3 chapters, and the last is 1 chapter lays out the strategy to effectuate change.
Sales & Marketing
3 Tools You Must Be Using – The Foundation of Success
Everyone wants to know what they need to succeed. The truth is everyone’s formula is different. After years of research, countless interviews, and getting deep down in the trenches and building several business’ web presence (including our own), we have identified 3 tools that every successful business online uses. We like to call them the foundation of success online. Thanks to capitalism, you have several choices of providers for each tool. We will guide you through a process category to select the best combination of the tools available.
5 Crucial Campaigns You Must Have in Place – Automating Your Business
Most businesses (actually, every business) has a wealth of opportunities sitting right under their nose. Many of the struggling or under-performing companies I have consulted and coached were unknowingly flushing money down the toilet. This is because they were focused on getting more leads and building a bigger list instead of optimizing their sales funnel. Their sales increased as soon as they implemented these 5 crucial campaigns.
How to Turn Customers into Raving Fans – Using Some Special Sauce
By far the best form of marketing is word-of-mouth. If you have raving fans for customers, thanks to social media, your sales will be put on autopilot – for free! Raving fans are largely the result of implementing and leveraging the 3 Tools You Must Be Using and 5 Crucial Campaigns. Then you add in some secret sauce to amplify their voice.
Leadership & Management
Understanding Your Company ID
All too often, start-up and emerging companies shoot for the stars thinking they are something that they are not. Leadership cannot get to the “root creation” of the company’s identity. Once you learn how to optimize your company’s identification, your purpose, who you should serve, and how to properly position your company, you will attract and retain a tribe of loyal and raving fans that will leap off the page.
Performing a Marketing GAP Analysis
Most business people don’t understand the difference between sales and marketing. Marketing is selling profitably! Get comfortable with doing a marketing GAP analysis using two very different processes as a check and balance diagnostic to minimize any marketing plan GAPs. Have some fun creating your white board and using a more traditional approach to strategic planning to position you for marketing performance dominance.
Using Driver Analysis to Blueprint Your Company
Most small business do not have metrics to track performance. Others attempt to measure everything all the time. (Even worse!) Why not jump on top of the wave and ride it in? Working smarter is your principal goal. Working profitably is your goal and the end game to Rocket2Profits. Use driver analysis to identify the critically few non-financial drivers that will predict your financial outcomes. The combination of creating driver trees, identifying preliminary drivers, and proofing their statistical relevance will help you create fewer metrics and fewer and more effective management reports.
Managing Change
Achieving Seamless Transformation through Change Management
Every time you make a decision, you create a change of some sort. Learning the secrets of change management will make any large or small transformation painless and seamless. Without a clear and easy-to-understand communication strategy and plan you will be spinning your wheels. Change management is where the tire meets the road on every transformation project and most business decisions. It creates a synergy between the marketing and management side of this learning experience to allow you to obtain the best results. You can get the eBook Course for free and the webinar if you sign-up below.