I rarely showcase our client's transformation. It makes me feel uncomfortable because I don't know how to approach the topic. But, taking clients from Amateur to Business-Professional standard is a major part of what we do.
So today, I'm giving it a go! I've got a rare glimpse behind the scenes for you.
Please forgive me if I don't use the right words. I've done my best to explain the process. And much of the WOW-factor is a result of Anthony's commitment to the program and desire to improve. He stepped up to the plate in a big way!
A bad workman always blames his tools. A good workman selects the right ones!
In the ideal world, after a brief phone call, you would teleport into your leads office to continue the conversation. A video follow-up is the next best method; you can build trust, qualify your leads better, and enter a closing conversation sooner.
But a video follow-up will do more harm than good if you freeze, ramble, or trip over your words. Some of us manage the situation with a teleprompter or by memorizing a script. Others learn to speak extemporaneously on-camera.
I’m hesitant to share this story because I don’t have all the details. But over the years, it's become more than a story—what I learned in this conversation has become an integral part of the way I communicate.
To kickoff 2017, I made a video about the new frontier of communication. At the end of the video, I asked viewers to fill out a survey and rate their level of interest in four recording methods. To learn about the results, watch the video at the top of this post.
I’m an avid DIYer. In the beginning, I’d try to perfect every aspect of a DIY project, turning simple into complex. For instance, I set out to make a birdhouse and ended up making the equivalent of a deluxe bird mansion.
Jest aside, as I gained experience with all these projects I came to the realization that investing more time doesn’t always improve the result.