The Digital Handshake™ involves sending a video (of you) after a first sales call, so the potential client can put a face to your name. The video can be a one-off or an evergreen video that you can re-use. The video can be embedded in a web page or, for a more personal touch, delivered as a video email.
Even at a glance, you can feel the difference between these communications.
The regular email feels canned and impersonal. Whereas the video email (even before your lead watches it), feels warm and authentic.
Three quick steps:
(1) Record a video. (2) Upload your video to a hosting platform. (3) Send the link to your video to an individual or group of people.
For example, "Hi, I’m Will. I know it’s nice to put a face to the name..."
Recap the key points from your conversation. It helps to write the key points down, before you record your video.
Remind them about the time of your next meeting, or the action you want them to take.
(Feel the power of the Digital Handshake™ which creates a level of connection you just can't get from regular email or the telephone.)
Leave the session with a clear understanding of what's involved, the costs, and expected results.
(Guaranteed return-on-investment if there's a match).