Shares

Turn Tedious Follow-Up into a Closing Conversation

Shaking hands to begin a relationship

What Is the Digital Handshake™?

Two different leads sitting at their desk, one has a regular email in their inbox, the other a video email

The Digital Handshake™ involves sending a video (of you) after a first sales call, so the potential client can put a face to your name. The video can be a one-off or an evergreen video that you can re-use. This video can be embedded in a web page or, for a more personal touch, delivered as a video email.

Who Should Be Using It?

Sales pro on the left is a silhouette, the one of the right is a face.

Sales professionals who manage a pipeline of leads where, they need to put in multiple touches to build trust and rapport, before being able to enter a closing conversation. We designed the Digital Handshake™ as a way to bridge that gap and accelerate trust in the sales process.

The Digital Handshake™ is a simple way to mimic the time-proven method of shaking someone's hand to begin a relationship and it’s quickly becoming standard sales etiquette.

How Do I Create One?

Three quick steps:

(1) Record a video. (2) Upload your video to a hosting platform. (3) Send the link to your video to an individual or group of people.

What Do You Say?

1) Introduce Yourself

For example, "Hi, I’m Will. I know it’s nice to put a face to the name..."

2) Recap Key Points

Briefly cover the key points from your conversation briefly. It helps to write them down as bullet points, before you record your video. This way you don't ramble and stay on track.

3) Talk About the Next Step

Remind them about the time of your next call or meeting; or the action you want them to take.

Some Examples from Our Members

See and feel the power of the Digital Handshake™ which creates a level of connection you just can't get from regular email or the telephone.