Video has long been the staple of the astute e-Marketer. The secret of this audio visual medium has steadily spread for the past six years. When faced with a lengthy sales documents or a short video, it is so much easier to get to the real meaning of the pitch with a video.

As you can see, in the graph below, hearing and seeing increases retention, dramatically. So why hasn’t everyone converted to webinars and videos in their marketing?