The quickest and easiest way to establish trust within the sales process is using video in your emails. Admittedly, doing business face to face is clearly more effective, though not always as convenient.

In my opinion, video email represents communication coming almost full circle. It’s the next logical tool for us to communicate with each other.

There are always a core set of features that represent the backbone of a piece of software – in this post I’ll tell you about the core features of our video email marketing software.

I just redid my video email tips that we use in our prospect and member education sequences. As part of the process, I reviewed the video email tips that I recorded 10 months ago.

These videos are less than 2 minutes each, so they are a quick study. My goal is not to explain the intricacies, but rather to reveal to macro concepts that are the driving force behind the medium.

If you are on our e-mailing list: over the past few months, you will have noticed that we stopped using email icons and switched to video start slides (what we are now calling “snapshots’).

The content is truly ground-breaking because it is the first time the concept of Lifetime Customer Value (LCV) has been explained in 60 minutes. To put that into perspective, people can spend years, even decades, and still not grasp the concept of LCV.