Don’t waste time setting up a profile on every new social media site that pops up; instead, focus on the social sites that are built to last: Facebook, Twitter, and LinkedIn. Once you have mastered to art of monetizing your products and/or services through these sites, you can implement your strategy on the other ones. [...]

At the root, people buy what they desire, what they need and/or want. It is my belief that marketing is evolving due to the new kid of the block.  Social media is rapidly becoming the determining factor in the buying process. In a growing number of industries social media is the primary trigger for the [...]

Have you ever used a bookmark? In the days when the books I purchased had a piece of string attached to them, I used it to mark the page after I stopped reading. With the passage of time I found myself using the little inserts commonly know, to my generation, as bookmarks. How things change, [...]