I especially find it useful to strike a contrast to Jim Collins’ work by reading content that has a roll-your-sleeves-up type of approach. John Spence is one of those contrast studies.

Chris Brogan, author of “Trust Agents,” recently spoke at the Web 2.0 Expo as a keynote speaker. I found a video of this speech on his blog and wanted to share it with you, because it provides what I think is a much needed reminder of the true purpose of Twitter and other social media sites.

To build and maintain a successful web presence, you need to follow and expand on the roadmap I am going to outline for acquiring customers online. Your ultimate goal is to join the online conversation. You can do this by leveraging a blog, Twitter, YouTube, and other social media tools.

The other day, I was brainstorming new ways to leverage Twitter, with the goal of better connecting with my followers. After discussing a number of ideas, it hit me. Why not use web video in my Tweets? It’s a good idea. Right?

Trust Economy (attached) is by far the shortest and best explanation of the new currency of marketing ‘social capital’. It’s a ‘connector’, and therefore will synchronize you with the mindset and vehicle that is going to make ‘nurture marketing’ mainstream I loved it so much that I am reading the book they published (Trust Agents) due to success of their manifesto.

I have watched most of the videos from the WordCamp Dallas 2009. Giovanni’s presentation was that really caught my attention. This is because he thinks way outside the box. He challenges and tests everything, to the breaking point and beyond. What does this mean? It means he understands both sides of the coin. This is [...]

This video is packed full of really useful information about social media marketing. Whether you are a newbie to the social media arena or a veteran in the game, you will learn something from Giovanni’s presentation.