For the past few months, I have been conducting some research to uncover why people sign-up for jiveSYSTEMS, and then leave. I feel this information is just as useful as knowing how the top 20% of our members are using the system.

Earlier in the year, I was chatting with Thom McFadden, a Hollywood actor and professional acting coach. The premise for our conversation: making the knowledge of the Hollywood stars accessible to small businesses.

I especially find it useful to strike a contrast to Jim Collins’ work by reading content that has a roll-your-sleeves-up type of approach. John Spence is one of those contrast studies.

I have been sending videos emails for over two years now, coming up on three. Even though my passion is to learn, test, and then teach; it took me almost a one year to recognize the value of sending video emails.

Throughout the years, I’ve helped a lot of people integrate web video and video email into their marketing activities, and while the power of successfully using video is immense, it can be hampered by lack of attention to details.

There are many reasons you should have a blog. Since I don’t know what business you are in, I am going to stick to the major overall benefits of blogging. I have been blogging for only a few short years. Since deploying the jiveSYSTEMS Blog last December, I have learned a tremendous amount.

The benefits of successfully integrating video email into your marketing practices are significant to say the least. Below, I have listed a sort of roadmap to making money through the incorporation of video email into your marketing practices. The same steps apply to web video in general.