Trust Economy (attached) is by far the shortest and best explanation of the new currency of marketing ‘social capital’. It’s a ‘connector’, and therefore will synchronize you with the mindset and vehicle that is going to make ‘nurture marketing’ mainstream I loved it so much that I am reading the book they published (Trust Agents) due to success of their manifesto.
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Trust Economy – A Manifesto that Explains How Marketing is Evolving
v2.5
