Dan Pink – The Surprising Science of Motivation

Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always as effective as we think. Listen for illuminating stories — and maybe, a way forward.

“There’s a mismatch between what science knows and what business doesn’t. Here’s what science knows. One, those 20th century awards, those motivators we think are the natural part of business, do work but only in surprisingly narrow band of circumstances. Two, those if-then rewards often destory creativity. Three, the secret to high performance isn’t rewards and punishments, but that unseen intrinsic drive. The drive to do things for their own sake. The drive to do things because they matter. And here is the best part. Here is the best part. We already know this. The science confirms what we know in our hearts. So if we repair this mismatch between what science knows and what business does,. If we bring our motivation, notions of motivation into the 21st century. If we get past this lazy, dangerous idealogy of carrots and sticks, we can strengthen our businesses, we can solve a lot of those candle problems, and maybe, maybe, maybe, we can change the world. I rest my case.”

-Dan Pink: Author of a trio of provocative, bestselling books on the changing world of work.
Quote taken from “Dan Pink on the Surprising Science of Motivation”

Simon Sinek – How Great Leaders and Organizations Inspire Action

In this talk, Simon Sinek reveals his astounding discovery: he has codified why companies succeed, where others with even greater resources fail.

Once grasped and applied, the concept that Simon reveals will be a “pillar of geometric growth” (PGG) for you and your company. The more PGGs you establish at the foundation of your business, the greater and more enduring your success will be.

“People Do Not Buy What You Do, They Buy Why You Do It”

simon sinek why how what

Take Action and Implement

Think about why you do what you do… what is the purpose / why do you exist? Ask that question on a personal and business level. Do you communicate that message to your friends, colleagues, customers, and prospects?

Gamestorming: Free Ways to Generate 100 New Members

This post is a window into how we are leveraging visual thinking to generate and prioritize ideas. This exercise comes right out of the book “Gamestorming” by Dave Gray, the founder of XPLANE, from Page 69. The exercise is called “Post-Up”. The goal is to generate ideas silently by writing them on a sticky note, and then categorize them as a team.

Backstory

Since we started our first major paid marketing campaign, we thought it was fitting to make the topic of today’s Post-Up game “Free Ways to Generate 100 New Members,” a modest target for new members that will keep us focused on ideas that are quick and easy to execute. We decided not to make the goal time-bound because this is the first stage of brainstorming.

We’ve been in business for almost 3 years. Up until now, we have generated all of our members from referrals and a few JV webinars. We have kept our marketing activities to a minimum because we almost imploded after our first co-sponsored webinar about 2 years ago that generated over 300 new members 60 minutes. Since then, we have been building out our internal knowledge base and the infrastructure of the company to ensure we can handle surges of new customers when we switch on the spigot again. I can’t say that we have it all figured out yet, but we do have a solid piece of software and a training program that enables business owners to build trust into their sales process by leveraging video email, and when you have trust you have sales!

For those of you who do not know what we do here at jiveSYSTEMS, here is a snapshot:

We can teach you how to shorten your sales cycle and increase conversions by supplementing text-based emails and autoresponder sequences with video email messages. The jiveSYSTEMS video email software has a rapid-authoring workflow that allows you to record straight from a webcam or flip style camcorder, and also creates mini landing pages with customizable exit links to make the videos actionable. Plus, video emails sent through jiveSYSTEMS can be viewed on PC, Mac, iPhone, iPad, Blackberry, and Android devices.

The Exercise

Step 1 – Sit in silence for 10 minutes and write our ideas down on a bunch of sticky notes.
Step 2 – Present our sticky notes to each other and stick them on the board.

Will Franco aka Flywheel posing for his mug shot

Step 3 – Organize the ideas into the categories.

Reed “Propellerhead” LaFerriere giving you the big cheese

Step 4 – Prioritize the ideas.

The final product in less than 30 minutes

Conclusion

Ideas can be generated, organized, and prioritized more efficiently and effectively by leveraging sticky notes, a big whiteboard, and creating a simple game around the process. The result greatly exceed that of a conversation alone. We identified 5 key areas that will have a positive impact on our goal of generating 100 new members. You will notice none involve selling or sales – we don’t believe in that approach. Our goal is to educate business owners about the value proposition of our service so they can make an informed decision, resulting in a low churn rate and a high level of member satisfaction.

P.S.

We use a special Ceramicsteel whiteboard that doesn’t ghost. You can learn more about our whiteboard in the post The Ultimate Whiteboard: Melamine, Porcelain, or Ceramicsteel?

TrafficGrab: A Systematic Traffic Grabbing Strategy

I have been very impressed by a small band of internet marketers recently. This group of people have broken away from the Frank Kern mafia that seemingly controls the online marketing community. They differentiate themselves by being personable, straight forward, and by selling products and services that are affordable (usually in the sub-$100 category). TrafficGrab is one one of the products that belongs to this new breed of information marketers.

In TrafficGrab, James Schramko explains his “Spaghetti Bowl Map.”

What is TrafficGrab?

TrafficGrab is a “Systematic Traffic Grabbing Strategy” that will teach you how to get traffic by DOMINATING THE SEARCH ENGINES AND CONTENT DISTRIBUTION CHANNELS – REALLY REALLY FAST!!! You can study the course in about 5hrs to 7hrs, 12hrs if you want to go over the information a couple of times before applying it to your business. I invested about 7hrs to study the materials.

Should I Buy TrafficGrab?

If you have 3-5hrs per week to dedicate to dominating the search results and content distribution channels, then Yes… YOU SHOULD BUY TRAFFICGRAB!

Are There Any Hidden Costs?

TrafficGrab is an information product, it is not a piece of software. In my eyes, when I bought TrafficGrab, I expected to buy a couple of tools to assist me in automating repetitive tasks; some would say that is a hidden cost, I call it logical. When you buy a car, you usually have to buy oil, tires, and brakes, even if you have a warranty.

Just like the course, the tools and software James Schramko recommends are very affordable, so no need to worry about losing your shirt here. Plus, you don’t have to use any of the tools. You can leverage many of his strategies with good old fashioned spit and polish (and still get great results!).

What is the Best Way to Learn More About TrafficGrab?

Follow these instructions, precisely:

  1. Click this link that says “Learn More About TrafficGrab
  2. Resist the urge to skip ahead and watch the entire first video.

James is giving you PURE GOLD for FREE, including the first 3 chapters of the course. Don’t discount the information and skip ahead based on the misguided principle that nothing good comes for free. If you are jaded by the internet marketing mafia, get over it. Don’t label this new generation of information marketers in the same manner. Give them a chance and I guarantee you will be pleasantly surprised and smiling all the way to the bank.

Are There More Products and Services Out There Like This One?

Yes, there are lots! I am in the process of hunting them down. They are hard to find; it’s akin to looking for a needle in a haystack.

As I am sure you are aware, much of the information on the internet is junk and spam, so I am sifting through it piece by piece. Each time I find something that looks good, I buy and test it. If it works, I will add it to this blog.

In the coming weeks I will be writing a post about the landing page system that I use for WordPress. I’ve been testing several landing page systems from the free all the way up to the $2,000 per year standalone products. One of the systems I’ve been testing really shines above the rest; it costs less than $100 total and can be used to design everything from landing pages and evergreen launch funnels to stunning membership sites with a few clicks of a mouse (zero coding knowledge required).

How to Create the Perfect Customer Lifecycle

I rarely post content from other people in this blog. This is one of those rare occasions!

Infusionsoft produced this webinar, but it is applicable to everyone in the business world. The content is truly groundbreaking because it is the first time the concept of Lifetime Customer Value (LCV) has been explained in 60 minutes. To put that into perspective, people can spend years, even decades, and still not grasp the concept of LCV.

This webinar is hosted by VP of Customer Service and co-founder of Infusionsoft, Scott Martineau. He is also the major driving force behind the creation of the content. I have a lot of respect for Scott; we’ve met a couple of times at InfusionCon. He is generous with his knowledge and humble in delivering it. For the record, he started Infusionsoft in 2001, and in less than 6 years the company was grossing over 20 million dollars. Based on those facts, I will leave it to you to decide if this webinar is worth your time. I had to get special permission to publish it in our blog, and Infusionsoft reserved the right to revoke it, so don’t fanny about, hop on to it.

Instant Access to the On-Demand Recording (no opt-in required)

What you’ll learn:

  • A proven methodology to develop your overall marketing strategy
  • Specific questions you should ask about your marketing plan
  • A clear picture of where you can find the low hanging fruit in your marketing and sales
  • Suggestions for the most important campaigns you can implement today
  • The motivation and resources you need to start making tactical changes

Instant Access to the On-Demand Recording (no opt-in required)

Blogging Strategy: Post to Page Relationship and Conversion

I created this video as a follow-up to one of my most popular posts to date, 5 Major Reasons You Should Start a Blog.  I covered the “why” in that post, and as I am sure you have already figured out from the title, I am going to go over the “how” in this video.

[I am using WP Post Footer Library for my Snippets]

Tech Rant

This is the first video I have produced using my awesome zero-ghosting whiteboard.  The camera is at an angle to reduce the glare from the lighting and this annoying window in the corner of the room that always seems to let in light at just the right angle to mess up my shot.

For once, I am actually using my prosumer camcorder (Sony HDR-SR11) and video lighting (two softboxes and a boom light).  Frankly, I could have used the Q3HD flipstyle camcorder which costs $250 and a couple of $30 natural light desktop lamps from HomeDepot (as opposed to $1,000 for my Sony) and most people would not be able to tell the difference, even when comparing the footage side-by-side… but I went ahead and bought the expensive stuff because I didn’t know any better at the time, so I feel I might as well use it.

When I learn how to do side-by-sides in Sony Vegas (the editing software I use), I will show you how little difference there actually is between $2,000 worth of equipment (Sony and 3-piece light kit) and $310 (Q3HD and 2 natural lights from HomeDepot).

P.S.

I am merely explaining the core success strategy which you should build upon.  In the video, I mentioned that you should put a P.S. at the end of a post and then link to a page (conversion point).  I believe I said “every post”, but please don’t take me literally.  If you don’t have somewhere to send people, it is okay – you can always go back and add a P.S. in the future.  Plus, if you link to a conversion page every time, your community will catch on quickly.  The ultimate goal is to provide value every step of the way.  

Email Marketing: Plain Text vs HTML

From what I have seen, the studies and testimony that promote the efficacy of plain text emails are usually from email blasters, not inbound marketers.  Of course, plain text emails are going to outperform HTML emails when sent to an unqualified list- the HTML version of the email will have information missing because the recipient needs to click “display images” for the message to reach its potential.

In contrast, when the email or follow-up sequence is sent to an opt-in list or group of contacts that know and trust you, leveraging visual language, which can only be done through an HTML email, increases comprehension and retention.  This is because people you know and trust will enable images for all of your email messages.  Using HTML allows you to format the email using eye-leading formatting (header, bulletpoints, call-outs, columns, pictures, etc.) so the recipient can scan the message quicker than if it were in plain text.

Granted, there is a small band of infomarketers that leverage plain text emails, but only the elites do so successfully.  Plus, I firmly believe the elites would make more money if they sent HTML emails to specific segments of their community.

Thoughts to consider

  1. People gravitate towards visual language – information that gives them more substance in less time.  Plain text simply cannot compete with HTML for this purpose.
  2. Organized knowledge is also becoming a major factor in the evolution of communication, the knowledge worker’s role, and the transference of knowledge.

At present, I have not discovered anyone who has made the connection between organized knowledge as applied to marketing.  By organized knowledge, I don’t mean simply creating an eBook or course- everyone and their uncle is doing that… I mean creating a tailored communication based on a persons psycho-demographic and behavioral profile to increase their engagement, improve their comprehension and retention, and ultimately increase conversions.  DISC, “a behavioral profiling system,” is the closest expert advice relating to this subject that I have found.  In actuality, I must admit the majority of the pieces exist, but they have not been combined into a system of organized knowledge that can be readily understood and applied.  Currently, the largest portion of the knowledge exists within teams inside large corporations and the speakers that educate them (e.g. Jim Cecil, founder of NurtureMarketing).

To be clear, I am not talking about creating emails one by one

These tailored emails can be created in advance to build follow-up sequences.  You can automate the delivery of the emails by using systems like Infusionsoft and Eloqua.  Plus, you can adapt the system automatically based on predetermined actions they take on your site and in your emails.  The theorist inside of me wishes I were a professor and had some interns (and the backing) to prove my theory so I could benefit email recipients everywhere and educate marketers.

Increasing conversions

To me, everything in business is about conversions, even emails to customers.  The conversion goal could be to increase customer satisfaction, help them understand the software better, build goodwill, etc… but nevertheless, a clear goal is held in mind and constantly tracked.

The really question it always boils down to for me is ROI

“How much time can I afford to invest to build out this communication in relation to the goal, or the expected communications impact on my goal?”