Brain Food

Dan Pink – The Surprising Science of Motivation
Dan Pink – The Surprising Science of Motivation

Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always as effective as we think. Listen for illuminating stories — and maybe, a way forward.

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Simon Sinek – How Great Leaders and Organizations Inspire Action
Simon Sinek – How Great Leaders and Organizations Inspire Action

In this talk, Simon Sinek reveals his astounding discovery: he has codified why companies succeed, where others with even greater resources fail.

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Gamestorming: Free Ways to Generate 100 New Members
Gamestorming: Free Ways to Generate 100 New Members

This post is a window into how we are leveraging visual thinking to generate and prioritize ideas. This exercise comes right out of the book “Gamestorming” by Dave Gray, the founder of XPLANE.

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TrafficGrab: A Systematic Traffic Grabbing Strategy
TrafficGrab: A Systematic Traffic Grabbing Strategy

TrafficGrab is a “Systematic Traffic Grabbing Strategy” that will teach you how to get traffic by dominating the search results and content distribution channels — REALLY REALLY FAST!!!

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How to Create the Perfect Customer Lifecycle
How to Create the Perfect Customer Lifecycle

The content is truly ground-breaking because it is the first time the concept of Lifetime Customer Value (LCV) has been explained in 60 minutes. To put that into perspective, people can spend years, even decades, and still not grasp the concept of LCV.

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Blogging Strategy: Post to Page Relationship and Conversion
Blogging Strategy: Post to Page Relationship and Conversion

I created this video as a follow-up to one of my most popular posts to date, 5 Major Reasons You Should Start a Blog. I covered the “why” in that post, and as I am sure you have already figured out from the title, I am going to go over the “how” in this video.

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Email Marketing: Plain Text vs HTML
Email Marketing: Plain Text vs HTML

From what I have seen, the studies and testimony that promote the efficacy of plain text emails are usually from email blasters, not inbound marketers. Of course, plain text emails are going to outperform HTML emails when sent to an unqualified list.

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