Video Email Ninja Tools – Webcam, Lights, Backdrop

A few weeks ago, I posted a picture from my camera phone of my desk and video equipment to my Facebook timeline. The picture got a few likes and I got several emails asking for more specific information (including jiveSYSTEMS members). This post is a follow-up to those questions, and I took a better quality picture of my setup this time (see below).

Video Email Ninja Tools

My Equipment

A – 5 x 7 Collapsible Backdrop by Impact (cost $70)

Folds down to a small one foot circle and comes with a carrying pouch. You just let it pop-out and fold it back down when you are done, or in my case you turn the kitchen table into a near permanent movie studio. For filming, you can either lean it against a wall or purchase a stand. I use the Lastolite 3355 backdrop stand which costs about $70 from the B&H Photo website.

B – MXL .007 USB Condenser Mic (cost $120)

I don’t use this mic for video, I use it when I do screen-recordings and webinars, usually in Camtasia. When recording videos, I just use the Logitech’s built-in mic, as it produces more than adequate sound for 90% of the videos I produce (video emails, YouTube, landing pages, etc.).

C – Logitech C910 and C920 Webcam (cost $80)

I have tested all the major webcams, Logitech has been consistently putting out the best webcams since 2008 (when I first started using video in emails). Logitech has automatic right-light and right-sound technology, and they have it dialed in better than the other manufactures in my opinion. Even in low-light, the new Logitech C920 manages to capture a clear picture which is very impressive!

D – Cheapo Video Lights ($250 for a pair)

As most videographers will tell you, lighting is the key to picture quality. But lighting can get expensive quickly. If you are just creating video emails, the Logitech C920 will be more than enough. When you come to produce videos for your blog and landing pages, you will want to pick-up a couple of fluorescent softbox lights.

Conclusion

You don’t need to sell a kidney to produce good quality video. In fact, with nothing more than a Logitech C920 webcam, which costs about eighty dollars, you can produce surprisingly good video. Don’t take my word for it, see for yourself:

Now that you have watched the video above, watch the test footage I shot on my Logitech C920 webcam without lighting and discover how to turn auto-focus off.

P.S.

Check out a list of the most important tools I am using to grow the jiveSYSTEMS community by visiting my personal website.

  • Mark

    Hi Will – what color is your backdrop? Looks white but could be grey or beige.

    • http://www.willfranco.com/ Will Franco aka Flywheel

      White. The more little you shine on it, the closer it gets to its true color on-camera.

  • Peter Humleker

    Great info Will!

  • Ken Ferguson

    Always wondered about the lighting because I can never seem to get rid of the shadows created by natural light entering my office through the window next to my desk.  Thanks for the specifics

  • Wayne

    Where do you get the softboxes for your video lights?

    • http://www.willfranco.com/ Will Franco aka Flywheel

       Go to Amazon and search for “florescent softbox lights”.

  • http://twitter.com/voyicks Paul Sokol

    This is such a valuable post! People always seem to have the idea in their head that creating videos quickly and easily requires all sorts of expensive equipment. You can literally get by with just a Logitech C920, but having a simple backdrop, lights and USB mic open the doors for even more possibilities.

    And if no one else has realized it, this whole setup takes about $500! For a small business that’s really not an aggressive investment at all.

  • Clarilla

    Very informative!!