Top 20 [Most Popular] Marketing Automation Software Solutions

December 9th, 2011 by

I have been using Infusionsoft for four years now… that is right, I AM A BADASS (see proof to the right). I have also set up Marketo, OfficeAutoPilot, HubSpot and other systems for my clients over the years.

Infusionsoft has become very powerful and the usability has improved tremendously.

For 90% of the small businesses out there, Infusionsoft is the best solution. Even if money was not an object, I would still choose Infusionsoft over Eloqua (and Eloqua costs about 8 times more money). The reason is simple, Eloqua, like many other marketing automation platforms, doesn’t have a CRM, Affiliate Module, Order Forms and Shopping Cart. It’s kinda like having a sick whip without wheels. Granted if you run a B2B business and your lifetime customer value is in the tens of thousands or more, you will likely want to spring the green for Eloqua and plugin SalesForce for the CRM piece. However, very few businesses fall into that bucket.

In my opinion, HubSpot is a waste of space at the moment. Why anyone would spend $400 per month for HubSpot (1K-10K list size), when they can get WordPress and Google Analytics for free, plus an Infusionsoft account and do 10X MORE and do it FASTER, still eludes me.

If you want to learn more about Infusionsoft, I wrote an article earlier in the year, the title says it all “The Most Important Piece of Software That We Use“.

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Download PDF: Top 20 Marketing Automation Software Solutions

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About the Author:

Will Franco is the CEO/Founder of jiveSYSTEMS (a video email marketing software and training company). He also runs an online community / membership group called AskFlywheel, in which he teaches cutting-edge online marketing strategies. His mantra at work is "Think-Automate: Do it, Automate it, Delegate it, or Ditch it"


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  • http://twitter.com/vekony Atilla Vekony

    Thanks for the info. Never even heard of most of these except Infusionsoft, Hubspot, Eloqua, and Marketo. Good to know what’s available out there…

  • Doug

    Will, are you compensated by Infusionsoft in any way? (My experience with them was negative 1-2 years ago, but maybe they’ve improved….)

    • http://www.willfranco.com/ Will Franco aka Flywheel

      Yes, I am an affiliate Doug. I was also a CMAC for several years. I decided not to renew my certificate… no sense paying to renew it when I know the software like the back of my hand.

      Did you know that Infusionsoft went from $0 to $20 million dollars annually in 7 years? Plus, they now have 7,000+ customers. They are doing something right that is for sure!

      Like every software company, Infusionsoft still bugs and issues to resolve. However, the numbers don’t lie, and I assure you there is NOTHING better on the market.

  • http://www.willfranco.com/ Will Franco aka Flywheel

    A couple of months ago. I helped a company move from OfficeAutoPilot (OAP) to Infusionsoft. This company had a big lists, and they said they were having issues with trackable links. Hence upgrading to Infusionsoft.

    OAP has a lot of potential. They are good peoples as well.