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Do any of these statements ring a bell?

Fax machines will never catch on, especially since the person at the other end needs one as well.

Social media is a waste of time! Nobody is going to increase their sales with a bookmark or a Tweet.

Facebook … that is just a site for college kids who should be studying.

This is why I have dedicated the posts over the last couple of months almost exclusively to explaining the value proposition of video email.

Posts from the Past Couple of Months

Video Email: It Is a Matter of Trust

When it comes to business, trust is the most valuable currency in the world. Video email is a quick and easy way to put a face to the name, which creates trust and builds rapport. In this post, we cover the basis of why video email creates trust and how it differs from web video (e.g. a video on YouTube).

The 5 Keys to Success with Video Email

I have worked with hundreds of people from many different walks of life, who work in a surprising variety of industries. These five keys are the product of hundreds of hours of research and personal testing. By mastering the keys, you will put yourself on the fast track to success with video email.

3 Types of Video Email Message: Personalized, Evergreen, and Automated

Learn about the three different types of video email message that you can use in your marketing and daily communications: personalized, evergreen and automated. Evergreen and automated video emails can save a great deal of time, while still maintaining the personal touch. A great example of an evergreen video email is a response to a FAQ.

Choosing the Right Equipment for Your Video Emails

With so many video options on the market, it is difficult and time-consuming to know which video equipment to choose. So I have created a six-minute screencast to make things really easy for you. I deal with webcams, camcorders, lights and more. In addition, I cover from the bare essentials all the way up to a mini-studio.

Software Updates & New Features

Video Email Templates: A Fresh New Look and Feel

We have updated three of our video email templates. The new design has a larger background image, so the video email templates display well on both low and high-resolution screens (small and large monitors). We have also improved the way exit links work, to drive more focus to your calls-to-action.

“Hotspots” Launched: Perfect for Qualifying Leads and Interest Level

This is the data you need, to focus on your most qualified leads. Video analytics isn’t just about number of views. Frankly, numbers alone can be very misleading. What you need to know is how many people watched your video and where people started to x-out (lose interest in the content). This is why we created ”Hotspots”: a heatmap view of how people watch your videos.

P.S.

The larger our audience becomes, the more time we can invest in creating content. So feel free to make liberal use of the floating share buttons to the left of each post.