All those that succeed with video email have 5 things in common. In this article I am going to explain what those commonalities are, I call them “The 5 Keys to Success with Video Email”.

We have updated three of our video email templates. The new design has a larger background image so that the video email templates display well on low- as well as high-resolution screens. We have also improved the way exit links work.

When you send a video email right out of the gate, after a first phone call with a new lead, it changes the dynamics of the sales cycle. The silent objection “Why should I trust you?” is removed.

We’ve been climbing up Google’s results for our search terms this month, and also made some significant changes to our video email software and website. Plus, I have found some more awesome and thought provoking TED Talks.