In this talk, Simon Sinek reveals his astounding discovery: he has codified why companies succeed, where others with even greater resources fail.
Once grasped and applied, the concept that Simon reveals will be a “pillar of geometric growth” (PGG) for you and your company. The more PGGs you establish at the foundation of your business, the greater and more enduring your success will be.
“People Do Not Buy What You Do, They Buy Why You Do It”
Take Action and Implement
Think about why you do what you do… what is the purpose / why do you exist? Ask that question on a personal and business level. Do you communicate that message to your friends, colleagues, customers, and prospects?