Video Email Comparison: Putting Myself on the Chopping Block
I just redid my video email tips that we use in our prospect and member education sequences. As part of the process, I reviewed the video email tips that I recorded 10 months ago.
This tip is part of our new member video email tip sequence that runs parallel to the training we do on our video email marketing software. I have published them to the blog rather than linking to the video email messages themselves for ease of reference.
Old: Video Email Tip (recorded June 2009) “Proper Energy”
Shock, Horror, Impostor
New: Video Email Tip (recorded April 2010) “Proper Energy”
The main changes I made:
- Changed the poorly lit room to a well lit one*
- Switched from bushy goatee to trimmed beard
- Old grey shirt to black t-shirt
- Bushy hair to short hair
- Plain white background to nifty little set
*Aside from being in a better lit room, the increased quality of video is also related to an upgrade we made to our encoding process.
In my opinion I’m just repeating the same content, but the difference in my appearance changes the impact of the message significantly. What do you think?
About the Author:
Will Franco is the CEO/Founder of jiveSYSTEMS (a video email marketing software and training company). He also runs an online community / membership group called AskFlywheel, in which he teaches cutting-edge online marketing strategies. His mantra at work is "Think-Automate: Do it, Automate it, Delegate it, or Ditch it"
