Snapshot of Your Video Email in the Notification Message
If you are on our newsletter list, over the past few months you might have noticed that we stopped using email icons and switched to video start slides (what we are now calling “snapshots”). I have been doing some basic testing to see which icon type gets the most click-throughs. Can you guess which graphic won?
The Very Short Story
Initially, I was taking a screenshot of the video and inserting it into the email message to prove my theory. Now it is available as an automated feature for jiveSYSTEMS members within our video email marketing software. Our system automatically takes a snapshot of every video email message and inserts it into the video email notification and post link feature.
Here is How it Works
- Our system takes a picture 1 second into the video and overlays a play button on that picture
- The picture is hyperlinked to your video email message in the video email notification
- Snapshot is also enabled for the post link feature to integrate with your CRM or email marketing platform
This is What is Looks Like
Old “Email Icon”
New “Video Snapshot”
More Details
The mechanism that drives this strategy is getting the video email message to be as personable as possible, so it doesn’t appear like a marketing message or worse yet spam. We received very few complaints about the video email icons, but we did receive complaints about video emails not being watched from 1-2% of our members. The culprit? Video email icons. We realized as video email becomes more mainstream that this number was only going to rise, so we acted quickly and added the video snapshot feature.
In the near future, we will be expanding this feature to include the duration of the video.
About the Author:
Will Franco is the CEO/Founder of jiveSYSTEMS (a video email marketing software and training company). He also runs an online community / membership group called AskFlywheel, in which he teaches cutting-edge online marketing strategies. His mantra at work is "Think-Automate: Do it, Automate it, Delegate it, or Ditch it"
