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Okay, so I am little biased and obviously very humble (hence putting in the question mark). You tell me though, how many other blogs are putting out this caliber of content?

In this newsletter, you can catch up on the past month’s happenings. We have been making some major improvements to our video email marketing software and training. In our blog, we have made some font and styling changes to improve the readability of the content. Plus, I have written 5 new blog posts that are packed full of cutting-edge online marketing information that will help you grow your business.

Spotlight

Blogging Strategy: Post to Page Relationship and Conversion

This is a technical post for business people who want to understand the difference between a post and a page in a blog. The relationship is simple in concept, and at times mind-boggling to implement. I created this video as a follow-up to one of my most popular posts to date, “5 Major Reasons You Should Start a Blog”. I covered the “why” in that post, and as I am sure you have already figured out from the title, I am going to go over the “how” in this video.

How to Create the Perfect Customer Lifecycle

You can’t find content like this in most paid coaching programs, let alone for free without opting into a list. The content of this post is truly groundbreaking because it is the first time the concept of Lifetime Customer Value (LCV) has been explained in 60 minutes. To put that into perspective, people can spend years, even decades, and still not grasp the concept of LCV.

My Video Log

I officially started my video log using a Posterous blog, TubeMogul video distribution services, and a Logitech C910 webcam. The modern term is a “vlog”, but I don’t like the way it sounds. I am going to be creating a video log entry almost everyday. In my second video log entry, I explain the system I use and give you a PDF of the workflow of I use.

Last Week’s Free Strategy Sessions

I did 9 free strategy sessions last week. I will be sending an email and offering more soon. My goal is to pinpoint the changes that will have the most impact on your business.  In less than 45mins, I can pull anyone through a process I developed that will illuminate the best course of action. I send each person a two-question survey after the call.  Question #1 – How did I help?  Question #2 – Can I publicize this feedback?   Here is some of the feedback I received:

You helped me in energizing my email and website marketing (not to mention me). Now, how do I get this “Two Question Survey” for use in my business, huh?
–Bob Burnard

I was helped by:#1-Your clarifying for me not to worry about the % of non responders which is less than 25%. Focus on 80/20 rule. #2-Your recommendation to follow-up with a phone call on specific feedback, as a small sample (survey) using an automated approach was not statistically valid.
–Nathan Chitty

You did an excellent job of explaining fundamental internet marketing principles, how they apply to my own situation and most importantly, how to move my www.3drender.co.uk website up to the next level!
–Tim Barret

Will, Through your help I am getting more focused on using the power of video to attract and retain clients into our business. I’m already starting to see some real ROI in your system and from your coaching.
--Tammy De Leeuw

You made me realize I was procrastinating, never ready to pull the trigger. Now I am just going for it. Let the chips lay where they fall.
–Wayne Isaksen

Tremendously. I’ve known that the social layer was missing, but had no idea about the game layer. After following a variety of “internet gurus” for more than two years, the only thing I accomplished was to become confused. You cut right through that confusion and helped my focus on what’s most important. I’m looking forward to more discussions and meetings. Thanks a TON!
–Anthony Manganiello

You are the man! Thank you for your time and energy. The software has always been amazing- but the coaching helps actually implement and use its full potential.
–Brian White

3 Other Posts that You Should Check Out

Email Marketing: Plain Text vs HTML

From what I have seen, the studies and testimony that promote the efficacy of plain text emails are usually from email blasters, not inbound marketers. Of course, plain text emails are going to outperform HTML emails when sent to an unqualified list.

4 Steps to Guarantee an Effective Video Email Message

Nowadays, anybody can create a video and put it online. However, unless that video is driving revenue, it is useless. Making an effective video email does not need be a long, intensive process, contrary to popular belief. There are 4 steps we have identified to easily get a video recorded that will drive business.

jiveSYSTEMS vs Wistia: Two Online Video Platforms Go Head-to-Head

On the surface, jiveSYSTEMS and Wistia appear to be very similar services. However, when you delve deeper the differences become apparent. I must disclose that we are good friends with the Wistia team. This post is the product of several instant message conversations between myself and Adam Zais from Wistia. I use jiveSYSTEMS for video email and Wisita for videos that I embed into web pages.