Before I begin this post, I must disclose that we are good friends with the Wistia team. This post is the product of several instant message conversations between myself and Adam Zais from Wistia.
Are We Competing Over Your Budget for Online Video?
Adam and I both believe in co-opetition. When two companies adopt this method of business, they respectively must have a strong identity, so as to clearly explain the value proposition of their respective services.
On the surface, jiveSYSTEMS and Wistia appear to be very similar services. However, when you delve deeper the differences become apparent.
Compare The Two Online Video Platforms in a Nutshell
In a nutshell, Wistia offers robust video hosting with detailed and meaningful analytics. I am a Wisita client and advocate; I use their service for all of the videos I embed in the jiveSYSTEMS Blog and every video that I put on a landing page. Generally, I use Wistia for videos that I record using a camcorder and then edit. I then upload the finished product to Wistia and grab the embed code. The Wistia workflow is not geared towards rapid-authoring, but rather for individuals and companies that want to embed video on a web page and extensively track how one’s audience engages it (be it from an email, PPC campaign, or organic traffic).
In a nutshell, jiveSYSTEMS offers video email marketing software and training. We teach our members how to significantly increase conversions by supplementing their plain text communications and auto-responder sequences with personalized and evergreen (reusable) video email messages. Our system leverages a rapid-authoring workflow straight from a webcam or flip style camcorder, and also creates a mini landing page with customizable exit links to make the videos actionable.