How to Create the Perfect Customer Lifecycle
I rarely post content from other people in this blog. This is one of those rare occasions!
Infusionsoft produced this webinar, but it is applicable to everyone in the business world. The content is truly groundbreaking because it is the first time the concept of Lifetime Customer Value (LCV) has been explained in 60 minutes. To put that into perspective, people can spend years, even decades, and still not grasp the concept of LCV.
This webinar is hosted by VP of Customer Service and co-founder of Infusionsoft, Scott Martineau. He is also the major driving force behind the creation of the content. I have a lot of respect for Scott; we’ve met a couple of times at InfusionCon. He is generous with his knowledge and humble in delivering it. For the record, he started Infusionsoft in 2001, and in less than 6 years the company was grossing over 20 million dollars. Based on those facts, I will leave it to you to decide if this webinar is worth your time. I had to get special permission to publish it in our blog, and Infusionsoft reserved the right to revoke it, so don’t fanny about, hop on to it.
Instant Access to the On-Demand Recording (no opt-in required)
What you’ll learn:
- A proven methodology to develop your overall marketing strategy
- Specific questions you should ask about your marketing plan
- A clear picture of where you can find the low hanging fruit in your marketing and sales
- Suggestions for the most important campaigns you can implement today
- The motivation and resources you need to start making tactical changes
Instant Access to the On-Demand Recording (no opt-in required)
About the Author:
Will Franco is the CEO/Founder of jiveSYSTEMS (a video email marketing software and training company). He also runs an online community / membership group called AskFlywheel, in which he teaches cutting-edge online marketing strategies. His mantra at work is "Think-Automate: Do it, Automate it, Delegate it, or Ditch it"
