Blogging Strategy: Post to Page Relationship and Conversion

March 3rd, 2011 by

I created this video as a follow-up to one of my most popular posts to date, 5 Major Reasons You Should Start a Blog.  I covered the “why” in that post, and as I am sure you have already figured out from the title, I am going to go over the “how” in this video.

[I am using WP Post Footer Library for my Snippets]

Tech Rant

This is the first video I have produced using my awesome zero-ghosting whiteboard.  The camera is at an angle to reduce the glare from the lighting and this annoying window in the corner of the room that always seems to let in light at just the right angle to mess up my shot.

For once, I am actually using my prosumer camcorder (Sony HDR-SR11) and video lighting (two softboxes and a boom light).  Frankly, I could have used the Q3HD flipstyle camcorder which costs $250 and a couple of $30 natural light desktop lamps from HomeDepot (as opposed to $1,000 for my Sony) and most people would not be able to tell the difference, even when comparing the footage side-by-side… but I went ahead and bought the expensive stuff because I didn’t know any better at the time, so I feel I might as well use it.

When I learn how to do side-by-sides in Sony Vegas (the editing software I use), I will show you how little difference there actually is between $2,000 worth of equipment (Sony and 3-piece light kit) and $310 (Q3HD and 2 natural lights from HomeDepot).

P.S.

I am merely explaining the core success strategy which you should build upon.  In the video, I mentioned that you should put a P.S. at the end of a post and then link to a page (conversion point).  I believe I said “every post”, but please don’t take me literally.  If you don’t have somewhere to send people, it is okay – you can always go back and add a P.S. in the future.  Plus, if you link to a conversion page every time, your community will catch on quickly.  The ultimate goal is to provide value every step of the way.  

author photo

About the Author:

Will Franco is the CEO/Founder of jiveSYSTEMS (a video email marketing software and training company). He also runs an online community / membership group called AskFlywheel, in which he teaches cutting-edge online marketing strategies. His mantra at work is "Think-Automate: Do it, Automate it, Delegate it, or Ditch it"


Topics: Brain Food
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  • Steve Baker

    Great content, Will. It will certainly help me as I am redesigning my wordpress site.

    • http://www.willfranco.com/ Will Franco aka Flywheel

      Glad I could help Steve.

  • Michaelrwoodward

    Good content. If you write a little larger it would help.

    • http://www.willfranco.com/ Will Franco aka Flywheel

      Thanks for the suggestion. The text will appear small on a large monitor. However, on regular laptop it should appear at a decent size. Trying to accommodate the many different monitor sizes is a series of adjustments, and it is on my radar to make a global font size increase soon. In the interim, you can go to the “view” tab on your browser and and zoom the page.

  • Susan, niche marketing expert

    Your information is dynamite and you’re able to explain it in a simple, practical and easy to understand way. Thanks so much for sharing your wisdom.

  • Footman777

    Will, your sincerity and passion are evident. In a world that had gotten so deceived into a “protect mine,” dog-eat-dog, limited resources mindset you are modeling a give, sow, serve, and multiply paradigm. As I have learned many things from you, I am appreciating your improvements regarding breaking things down into digestible and usable information! Thanks for being a source for collapsing timeframes and getting things done!

  • http://bigmamashotdogs.com Reliable_lawrence

    Dear Will,

    I have watched so many of your videos, I feel like I know you personally.
    The first thing I noticed about your last past was the quality of the sound… Clear as a bell.
    After watching the complete video post, I feelt empowered and confident that I could do this.
    I also feel the realness in your efforts to train me in the right way to be successful in using video email, blooging, social media, etc as communication tools to market my business.
    Thank you so much.

    Reliable Lawrence Big Mama’s Hot Dogs

    P.S. I feel that the staff members of JuveSystems are equally excited about helping members succeed with this new technology as you are.