Find Out How Joe “The Inn Keeper” is Using Video Email Marketing
The post below is a direct cut and paste from a three-email thread that transpired between Joe “The Inn Keeper” and one of his contacts. The links to in the video email messages are live! This thread is a great example of how you can leverage video email to add a layer of depth to enhance a text based email communication.
—–REAL USER VIDEO EMAIL MARKETING EXAMPLE—–
I’m glad the video e-mail was something you had not seen. Tell Lisa and Mark (forward this message) that its the kind of innovative cutting edge technology I want for the new website that your company should build once we make our decision on a vendor. A website that’s a bit out of the box. Not so cookie cutter. A trend setter. New and interesting. It only takes imagination and some creativity within the confines of your proposed budget.
That’s why I mentioned a “live chat box” to Lisa when we met at the conference. But she said it was tried without much success.
For sure, we could do a series of videos (from Jivesystems) answering questions about our rooms, location, things to see and do, etc. For example, the guests could click on “click here for the most popular things to do” or “click here for this month’s special package offer” or click here for the Innkeeper’s value rate of the day” These are not perfect productions, but they are real. Again, just trying to think out of the box.
Of course, if there is something also newer and more forward looking, we would like to have that on our website. I will let your staff and Mark have a go of it.
Thanks for getting back to me.
Joe
Innkeeper/Proprietor
Avenue Inn Bed and Breakfast
4125 St. Charles Avenue
New Orleans, LA 70115
Best of the South award 2010-2011 from Bed and Breakfast.com
E-mail stay@avenueinnbb.com
Web www.avenueinnbb.com
Blog http://www.avenueinnbb.com/blog
Twitter www.twitter.com/avenueinnbb
Facebook http://tinyurl.com/avenueinnbbfacebookfanpage
“Don’t just visit New Orleans, live it!”
On Mon, Jan 24, 2011 at 6:26 AM, <EMAIL REMOVED FOR PRIVACY PURPOSES> wrote:
Joe,
I must tell you that I’ve never experienced a “click here for a message” reply from anyone – what fun, but don’t expect to receive a video of me anytime soon!
Please know I’ve shared your message with Mark and Lisa; let us know if you have any other questions or concerns during this process.
Thanks again,
Marian
From: Avenue Inn Bed and Breakfast [mailto: EMAIL REMOVED FOR PRIVACY PURPOSES]
Sent: Saturday, January 22, 2011 7:05 PM
To: EMAIL REMOVED FOR PRIVACY PURPOSES
Subject: Re: Avenue Inn Bed & Breakfast (LA): Bid/Estimate for New Site Design**revised**
Joe
Innkeeper/Proprietor
Avenue Inn Bed and Breakfast
4125 St. Charles Avenue
New Orleans, LA 70115
Best of the South award 2010-2011 from Bed and Breakfast.com
E-mail stay@avenueinnbb.com
Web www.avenueinnbb.com
Blog http://www.avenueinnbb.com/blog
Twitter www.twitter.com/avenueinnbb
Facebook http://tinyurl.com/avenueinnbbfacebookfanpage
“Don’t just visit New Orleans, live it!”
About the Author:
Will Franco is the CEO/Founder of jiveSYSTEMS (a video email marketing software and training company). He also runs an online community / membership group called AskFlywheel, in which he teaches cutting-edge online marketing strategies. His mantra at work is "Think-Automate: Do it, Automate it, Delegate it, or Ditch it"
