A video email by itself is a great way to communicate effectively, but if that video email doesn’t have a call to action that’s easy to follow (meaning: they don’t have to type the URL into a search engine to find what you’re talking about, rather an easy clickable link to the right of your video email message), then your audience won’t have a reason to take any action. That’s why we allow you to have up to 7 customizable links alongside your video email where you can point people anywhere you want them to go.
The above is an example of a template with some exit links to the right of it.
Video Email Marketing through Exit Links
When using video email in your marketing, you’ll want to drive different groups of people to different places around the web. For example, in a video email template (the place where my video email plays), I might not want to be sending prospects to the same place I’m sending my past customers; I have different strategies for doing business with those two groups. Therefore, I need multiple sets of links. Using jiveSYSTEMS, you can have multiple sets of links and load them into a variety of video templates.
The Process
In order to make this an easier tactic for jiveSYSTEMS members to employ, we separated our templates from our exit links. What this means is that each time you send a video email, you get to choose two things:
- What template you want to use [the web page that surrounds your video]
- What set of exit links you want to use [the links that appear on the right side of your video]
Also, jiveSYSTEMS members can have as many sets of exit links as they want. If you look at the example below, I’ve got a set that I’ve titled “Members”, one titled “Prospects”, and a “test” set; the possibilities are limitless.
Application
The video below shows how easy it is to use multiple sets of links with your videos. In it, I show you how to create a link set and email it out.