From what I have seen, the studies and testimony that promote the efficacy of plain text emails are usually from email blasters, not inbound marketers. Of course, plain text emails are going to outperform HTML emails when sent to an unqualified list.

This newsletter is long overdue. I haven’t put together an update and summary of our most beneficial information since the middle of October!

Using InfusionCore, an Infusionsoft web form can be configured to auto-submit the GoToWebinar registration form without installing anything on your server or using a single line of code.

A video email by itself is a great way to communicate effectively, but if that video email doesn’t have a call to action that’s easy to follow, then your audience won’t have a reason to take any action.

Screencasting is one of the most important skills for today’s entrepreneur; it is a powerful medium that you can use to tell your story (market your business).

This post is a direct cut and paste from a three-email thread that transpired between Joe “The Inn Keeper” and one of his contacts.