Harness The Power of Video Email Marketing
This post is long overdue because video email marketing remains an esoteric practice. Yet video email marketing has proven to be a powerful addition to the marketing toolbox. Don’t let the term “marketing” deter you from using video email, you do not need a website to harness its power.
- At the core, video email marketing is simply converting key plain text emails to video emails to engender trust.
- Trust is the key ingredient in the sales process. This is what I call a universal truth.
When you establish trust right out of the gate with new leads by using video email, you will: 1) sell more; and 2) save time.
Here are 3 simple way you can leverage video email to sell more and save time:
- Follow-up a phone call from a new prospect with a personalized video email message recapping the call.
- To introduce new products and services.
- Record re-usable videos to respond to frequently asked questions.
For more information check out a post that I wrote a few months back, 50 Benefits of Web Video and Video Email Marketing.
About the Author:
Will Franco is the CEO/Founder of jiveSYSTEMS (a video email marketing software and training company). He also runs an online community / membership group called AskFlywheel, in which he teaches cutting-edge online marketing strategies. His mantra at work is "Think-Automate: Do it, Automate it, Delegate it, or Ditch it"
