[newsletter] Big Improvements, 3 Great Posts, and More…
It has been another action packed month. As our members will know, we went to the Infusionsoft conference in Scottsdale, Arizona. The event never disappoints me! At the conference we meet a bunch of our members, as many of them are Infusionsoft users.
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I asked almost everyone I met, and we also did a competition for our members to find me and ask the question, “What is the biggest roadblock you face when growing your business?” Almost everyone responded, “Educating our prospects and clients, along w/ long-term nurture marketing campaigns.” In the coming weeks, I am going to create a series of posts that will answer this question.
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Summary of Popular Posts
For those of you who have been tracking our blog closely, you will have noticed the post rate has dropped significantly this month. It is not because I am spending less time creating content that will help you grow your business, I am actually spending more! The reason is this: I am shooting for 1 exceptionally useful blog post per week now, instead of as many as I can cram in.
Let’s take a look at this past months posts:
How to Leverage Executive Summaries to Learn More in Less Time
This post is arguably one of the best I have ever written, and one of the most useful. It has been several weeks in the making because I researched and tested summaries from several different services. Applied knowledge is one of the major keys to success, and executive summaries allow you to acquire knowledge at an astounding rate. If you want to learn more in less time, read this post.
Q3 Zoom: Finally, a Camcorder with Awesome Audio Quality
Since writing this post, I have started calling the Q3 Zoom the “Flip Killer.” This is because I haven’t touched my Flip Video camcorder, since purchasing the Q3. This camcorder is a must have for anyone who wants to leverage web video.
TimeDriver: The Ultimate Appointment Scheduling Tool
If you don’t have an executive assistant, or simply want to put your assistant’s time to better use, TimeDriver is going to become your best friend. Using this web-based service, you can put your appointment scheduling on auto-pilot.
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Team News
Myself and Reed are eagerly awaiting the launch of the iPad. I don’t even own a Mac, and I want one, as I am growing tired of lugging my laptop around and my G1 mobile phone is simply too small for web surfing.
Paul is still booked back-to-back w/ integration and strategy sessions, this is all due to TimeDriver’s awesome automated scheduling ability. Also, I have launched a new personal website concept, which represents a completely new way to build a personal page.
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Software Updates
We are working a major system upgrade, to support mobile phones. This first step is upgrading our players to support H.264 and then transcoding all the existing videos. Our ultimate goal is to have a mobile app for every phone that has a camera. Instead of prettying up the system, we are going to be tackling mobile phone support head on w/ complete focus. A bonus of using H.264 is that, as a result, we will support HD recording devices.
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Closing Thoughts
There is no magic button or secret strategy that will make your website make money. Further more, a long-term prospect nurturing campaign does not guarantee sales. If you are looking to grow your business, the best way is to do it is 1 step at a time. Start by eliminating as much work as you can w/o breaking anything that currently works, then streamline and automate as much of the remaining load as possible. Once you have done this, you are ready to adopt an assiduous and almost obsessive focus on your prospects and customers needs. I believe the foundation of success is a CRM system that can manage all our your marketing and billing in one solution. We use Infusionsoft to manage jiveSYSTEMS, I am also affiliated w/ Infusionsoft and a Certified Marketing Automation Coach (CMAC) on their system. If you do not have a CRM or are not happy w/ the capabilities of your current system, watch the Infusionsoft demo, it is well worth giving your contact information for. They really are an all-in-one solution!
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