Make Sending Videos a Habit
The best way to become a master video marketer is to make sending video emails a habit. We’ve found that our members who send the most video emails get the best results. On average, they save more time and are more comfortable sending videos. It can be much quicker to record and send a video than to send a plain-text email. All it takes is a little practice!
I have a suggestion. Set a goal to send at least 5 videos emails a day. It takes a few minutes to record and send a video, so sending 5 videos a day is only a 15 minute task–that’s not too much to ask, is it? Before you know it, you will be sending videos without even thinking. Best of all, you don’t need to check videos for spelling, punctuation, and grammar. Granted, you will want to preview your videos for a week or two so as to reflect and make improvements to your presentation. However, once you get through the initial 1 to 2 week learning curve, sending videos will become a habit. You will become a better communicator on and off camera. What does this mean to your business? An increase in overall sales and customer satisfaction.
Here are a few of the benefits of sending video emails [Note: the effect of these benefits increases exponentially in relation to usage]:
- Make a Personal Connection—Put a face to the name.
- Establish Rapport—Recipients get to know you through your videos.
- Build Trust—Trust is a natural corollary of rapport.
- Get their Attention—Be seen as a innovator in your field.
These are just a few of the major benefits of sending video emails. For a greatly-expanded list of benefits, check out my post on the 50 Benefits of Video Email and Web Video Marketing>>
If the key to success with web video is using it, what are you waiting for? Start making and sending videos today!
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