TweetAdder: Tweet, Automate!
Do it, Automate it, Delegate it, or Ditch it!
We try to live by this mantra every day; working smarter, not harder. Some tasks can be automated using technology, such as a CRM. Other tasks can be delegated to members of the team. When neither of these is an option, you have a choice to make. If a task is important, you do it; if it’s not, you ditch it. In this way, we’re able to maximize the efficiency of our team and get more done with less effort. This philosophy applies to all aspects of our operations, including the management of our social media presence.
If you’ve read a lot about Twitter, you’ve probably found that a lot of people are trying to figure out exactly how to use this medium. The goal is to connect with customers and prospects, and to monetize this effort. After a lot of research and a lot of time spent testing various theories, we’ve come up with a solution: Use Twitter to find people who have the potential to become prospects.
3 Steps to Better Leverage Twitter
1. Define Indicators – What traits do your ideal customers have? For us, one of these traits might be a person who owns a small business and maintains a web presence for this business or someone who uses a CRM. When you think indicators, think keywords!
2. Search for Prospects- Once you know what you’re looking for, you can search for people with the right indicators through Twitter. For this example, I would search “small business” or “CRM.”
3. Think Automate— After a few minutes of searching and finding only people who have Tweeted your keywords, you may become frustrated. I know we did! Now you have a choice to make. You don’t want to do it yourself since it takes too long, but it’s too important to ditch. You can either delegate it or ditch it. You probably won’t want to delegate it either, since this process doesn’t yield high-quality results and will drain your resources, so you automate it!
Now that you’ve decided to automate finding followers, how can you do this?
We’ve used a lot of tools to manage our Twitter accounts, and of those tools TweetAdder is the best one we’ve found so far. I signed up for the free trial and quickly came to realize that this was the answer I was looking for. TweetAdder allows us to automate the process of using Twitter; freeing us to focus on connecting with our fellow Tweeters. Instead of spending my days searching for like-minded people, I can tell TweetAdder exactly what I’m looking for and it will do the rest.
Above is a picture of TweetAdder, let’s break down its capabilities, tab by tab:
Login—I can manage up to 5 accounts with the license I bought, and depending on your needs, you can manage as many or as few as you like.
Search—This is the core function I was looking for. TweetAdder lets you search for your indicators, or keywords, just like your Twitter account does, but better. You can search for users by location, who they follow, who follows them, and my personal favorite, their profile information. Going back to my earlier example, I can find people who have the word “CRM” in their profile info. Chances are, if you have “CRM” in you profile, you use one. The results of this search are much more relevant than using Twitter alone.
Follow—Now that you’ve found these highly-relevant Tweeters, you can follow them. TweetAdder lets you automate this function as well. By doing so you can learn more about what they do and what’s important to them (free market research!!). Many of these people become followers!
UnFollow—As you might of guessed, TweetAdder lets you automate the process of unfollowing users as well. You can set limits on the number of people to unfollow, who to unfollow, and when.
Messages—You can automate your direct messages as well. Instead of having to write a message to each person, or manually sending a prewritten message, you can have them sent automatically. TweetAdder gives you control over how many messages you send, to whom, and integrates with bit.ly so you can shorten links.
Tweets—Do you Tweet often? This feature allows you to finish all your Tweeting at once. You can write 10 Tweets, and control when they are posted.
Replies—When someone Tweets about you, you can reply automatically with pre-authored responses.
Automation—This is where the magic happens. Using this tab, you can pick and choose which functions to automate, based on the settings you have selected on the other tabs. You can also decide when these automated tasks take place.
Misc— This tab isn’t very useful. Suffice it to say that you can delete the direct messages you receive that contain links.
In Summary
1. You can better leverage Twitter by searching for people who have the potential to become prospects.
2. This process can be automated with a variety of tools; we use TweetAdder.
3. This will save you time and expose your message to a large number of Tweeters.
Please let us know if you found this article to be helpful, and if you would like to see more articles about tools you can use to put the human touch in your marketing.
v2.5
