Trust Economy – A Manifesto that Explains How Marketing is Evolving
I have found a manifesto that explains how marketing is evolving.
Trust Economy (attached) is by far the shortest and best explanation of the new currency of marketing ‘social capital’. It’s a ‘connector’, and therefore will synchronize you with the mindset and vehicle that is going to make ‘nurture marketing’ mainstream. I loved it so much that I am reading the book they published (Trust Agents) due to success of their manifesto.
The manifesto (Trust Economy) is a very quick study, it’s 10 pages short, and a conceptual leap into how new media is leveraged to generate business.
You can download the manifesto from ChangeThis.com that way you get the latest version should they choose to update it.
Should you read the manifesto, or have read it already, please leave your feedback in the comments section below. I would love to know your thoughts about the text.
About the Author:
Will Franco is the CEO/Founder of jiveSYSTEMS (a video email marketing software and training company). He also runs an online community / membership group called AskFlywheel, in which he teaches cutting-edge online marketing strategies. His mantra at work is "Think-Automate: Do it, Automate it, Delegate it, or Ditch it"
