If you’ve read a lot about Twitter, you’ve probably found that a lot of people are trying to figure out exactly how to use this medium. The goal is to connect with customers and prospects, and to monetize this effort.

When we started jiveSYSTEMS, we had little more than 3 people who had faith in our vision to put the human element back into marketing, and a small capital infusion from one of my family members. From the outside, it looked as though we had a lot stacked against us. However, we know that we have a winning formula.

Trust Economy (attached) is by far the shortest and best explanation of the new currency of marketing ‘social capital’. It’s a ‘connector’, and therefore will synchronize you with the mindset and vehicle that is going to make ‘nurture marketing’ mainstream I loved it so much that I am reading the book they published (Trust Agents) due to success of their manifesto.

The secret to continually escalating profits resides in building a vibrant work culture that can grow without you. This means you have to learn how to let go of the reins and empower your team with the tools they need to succeed.